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Digital Marketing Officer

At Manchester Camerata, we’re looking for a passionate storyteller, to help us communicate the impact we make and find like-minded people. 

Manchester Camerata is one of the UK’s leading chamber orchestras, renowned for dynamic performances, innovative collaborations and pioneering Learning and Participation work.

We are looking for an enthusiastic and motivated individual to join our team as a Digital Marketing Officer.

With the support of the Head of Marketing and Communications and a freelance videographer (3 days per week), you will be responsible for creating, improving, and maintaining a range of digital content to help Manchester Camerata achieve its goals.  It will be your duty to create high-quality, sharable content to raise brand awareness, monitor web traffic, and social media channels to identify best practices and grow followers as well as an array of other marketing tasks.

You don’t have to have a classical music background for this position, we just want you to be passionate about music, the effect it can have on people and have an open ear and mind.

Responsibilities

  • With the assistance of the Head of Communications and Marketing and our freelance videographer (3 days), plan an annual programme of digital activity in line with the Strategic Plan and the annual concerts and community programme.
    • Work with the Head of Comms and Marketing & wider team to plan and prioritise all digital activity to reach intended targets. – E.g. work closely with Head of Philanthropy to create engaging content to leverage new donors or work with Creative Director to create content to leverage new concerts work.
    • Work with our freelance videographer (3 days a week) to capture & create new content.
    • Collaborate closely with our PR and Comms consultants to create content to target specific media.
    • Plan and oversee the digital media budget with the Head of Comms.
    • Liaise with artists, audience members and participants of our community programme and conduct further research to help you create interesting and engaging online content.
    • Be aware of all safeguarding and video legalities. E.g. Working with vulnerable people/ copyright.
  • Deliver the digital content in the most impactful way possible.
    • With support of the Head of Communications and Marketing, create an annual digital media plan which fulfils the digital strategy (e.g. creates a growth in socials, growth in engagements work and delivery of our key messages).
    • All digital marketing campaigns should be created in collaboration with the organisation’s team and stakeholders to maximise return and reach agreed targets including new audience and donor targets.
    • Share the human stories at the heart of our work.
    • Support the Head of Comms on all digital comms, including our e-newsletter, social media channels and website updates.
  • Monitor and evaluate the digital output to reflect both quantitative and qualitative outcomes.
    • Monitor all social media stats and adapt plans as necessary to achieve growth in reach etc.
    • Update current social media best practice and trends enabling the team to create dynamic and engaging content.
    • Report on all aspects of our digital work to management team/ board where appropriate. Use suitable evaluation metrics (e.g. reach and engagement) to adjust our digital plan when needed.
  • Undertake any other appropriate activity as part of the Marketing Team.

Knowledge, skills and experience

Essential

  • Experience working within digital comms/ marketing / communications
  • An understanding of social media platforms
  • An understanding of digital advertising (Facebook/ Instagram Google Ads)
  • An awareness of current cultural trends within social media.
  • An ability to emote through written word – using suitable language to get people excited about an idea
  • A strong storyteller and communicator.
  • A basic understanding of the Adobe Suite (in particular Photoshop & Premier Pro).
  • A passion for the arts
  • Experience of working within a fast-paced environment.

Manchester Camerata is committed to equal opportunities and diversity in its workforce and positively seeks applications from all sections of the community.

The employer reserves the right to close the listing and stop accepting applications sooner than the original deadline. Therefore we strongly recommend applying at the earliest opportunity.

Location: The Monastery, 89 Gorton Ln, Manchester, M12 5WF.
Some flexibility on home working possible

Deadline for applications Sunday 21st January 23:59

Please state in your application that you found this role through Digital Marketing Jobs Board.

Supporting Documents for Digital Marketing Officer