02 Nov, 2018

Senior PPC Analyst

  • iCrossing
  • London, UK
Full time PPC

Job Description

Senior analysts are pillars of inspiration for others within the team at iCrossing. This role within the agency is the perfect opportunity for someone with a rich knowledge to drive their understanding of search into advanced and new areas of thinking.

Key to success in the role will be an eagerness to share your knowledge with junior members of the team, whilst driving iCrossing’s Search offering to the next level. You should have an interest in data analysis, will love to delve into facts & figures and will be comfortable discussing performance with clients.

In return, you’ll work on an impressive client list with support from some of the most experience leaders and digital marketers in the industry, whilst being offered continuous opportunities to train and grow. In this role, you will gain your first in-roads into overall responsibility for strategy on a client. If you’re an experienced individual who is hungry to push the boundaries of search, you will be a welcome addition to one of the most exciting search teams in the country.

Day to day:

  • Keeping up to date with search news & sharing opinions on industry developments within the team and with clients
  • Conducting thorough audits of PPC accounts to ensure our clients follow best practice and are up to date with the latest Google and Bing developments
  • Working within a team of top Paid Search specialists to plan, prioritise and deliver high quality recommendations for your client portfolio
  • Reporting on the impact of Paid Search activity, drawing insights from the results
  • Attending client meetings, presenting results and discussing Paid Search strategy
  • Updating processes and sharpening our approach to Paid Search
  • Galvanising the Search team with your knowledge, fresh thoughts and enthusiasm
  • Mentoring more junior members of the team
  • Improving department ways of working, client templates, deliverables and best practice
  • Consistently perform at a high level of Paid Search competency
  • Assist in the up-selling of existing clients with additional services and solutions
  • Working on-site with clients to assist in building trust and relationships with Paid Search managers client side
  • Contributing to pitch material and, in some cases, attending pitches
  • Leading training sessions as well as presenting case studies internally
  • Work with a SEO counterpart either internally or at a third-party agency to drive Total Search results for our clients

Skills and abilities, you’ll need

  • At least 12 months' experience in a PPC specific role, working with retail/ecommerce clients 
  • A deep knowledge of online advertising platforms – Google Adwords, Yahoo! Gemini, Microsoft AdCenter
  • Experience of managing large Paid Search budgets
  • A knowledge of third party bid management & tracking software
  • You should have a creative approach to problem solving
  • An excellent knowledge of MS Excel is essential
  • Ability to analyse results, identify and give reason for variance from goal

Examples of touch points with other areas of iCrossing

You will sit in a client group, collaborating with members from all departments including client services, PPC, Paid Media, Research & Insights and Creative daily. This may also include international offices.

What some of our PPC Analysts say about their role

“I have been a Senior Paid Search Analyst at iCrossing for six months and couldn’t be happier in my role. Working across a wide range of brands and surrounded by a talented and supportive team, I have been able to build upon key skills and form strong relationships with clients. My knowledge and expertise has developed significantly in Paid Search and I feel more confident to input into the wider strategy for online marketing and how it can support a business objective. Internally, this role has allowed me to support with team innovation and development, where I’ve really enjoyed working closely with new starters. The people at iCrossing make this the place it is – a positive environment where you can form genuine friendships and build a career to be proud of.”

How you can progress your career at iCrossing

Typical progression for a Senior PPC Analyst is upwards, in the PPC discipline; in fact, most of our Paid Search Managers, Directors and Heads of have been promoted within the team.  That’s not to say that career progression at iCrossing is strictly limited to the team in which you start. Some of our previous team members have gone on to do great things in SEO, Paid Media, Creative, R&I and Strategy.

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