02 Nov, 2018

Senior SEO Analyst

  • iCrossing
  • London, UK
Full time Analyst SEO

Job Description

SEO analysts form the core of our client teams at iCrossing. In this role within the agency an individual can build upon the experience they have already gained, with a more complete and rounded overall approach to search. Key to success in the role will be an ability to put what you have already learned into practice whilst also being open to new ideas and experience from others. You should have an interest in data analysis, web development and will love to delve in to facts & figures. In return, you’ll work on an impressive client list with support from some of the best senior SEO and digital marketers in the industry, whilst being offered continuous opportunities to train and grow. If you’re bright, numerate, inquisitive and dedicated, you will be a welcome addition to one of the most exciting search teams in the country.

Day to day:

  • Keeping up to date with search news
  • Conducting both on-site and off-site audits of both client and competitor websites to ensure our clients have the most up to date and search friendly websites.
  • Researching popular keywords which our brands consumers use and spotting opportunities to improve their content to meet their consumers’ needs
  • Work within a team of top SEOs to plan, prioritise and deliver high quality recommendations for your client portfolio - from scalable on-site optimisation to complex site migrations
  • Report on the impact of SEO activity, drawing insights from the results and present results on weekly/monthly calls
  • Attend client meetings, presenting the results of your work
  • Support with the creation of quarterly business review meeting decks
  • Work on-site with client teams to broaden their knowledge and understanding
  • Update processes and sharpen our approach to SEO
  • Galvanise the Search team with your prior knowledge, fresh thoughts and enthusiasm
  • Work with a PPC counterpart either internally or at a third-party agency to drive overall search results for our clients


Your skills and abilities:

  • Experience of technical optimisation, content optimisation, link management, data analysis and SEO tools
  • Understanding of what impact your recommendations can have and being able to forecast impact
  • Experience of delivering SEO results for clients
  • Strong oral & written communication skills and the ability to work as part of a team
  • Exceptional time-management skills
  • You’ll work towards taking the AdWords fundamentals exam (Paid Search) to develop a broader knowledge of the search channel
  • You’ll have working knowledge of off-site fundamentals
  • You’ll have good written, analytical and numerical skills
  • You’ll have knowledge of a variety of SEO tools
  • You’ll have experience using analytics platforms such as Google Analytics & Omniture
  • You’ll be a confident communicator, able to present your work to your colleagues & clients
  • You’ll keep up to date with industry trends and employ innovations in your own work


Examples of touch points with other areas of iCrossing

You will sit in a client group, collaborating with members from all departments including client services, PPC, Paid Media, Research & Insights and Creative daily. This may also include international offices.


How you can progress your career at iCrossing

Typical progression for a SEO Analyst is upwards, in the SEO discipline; in fact, most of our SEO Managers, Directors and Heads of have been promoted within the team.  That’s not to say that career progression at iCrossing is strictly limited to the team in which you start. Some of our previous team members have gone on to do great things in media, creative, R&I and strategy.


About iCrossing UK

iCrossing is a marketing agency for the modern world. And by modern world, we mean a C2B world. As we all know, the consumer is in control. And as consumers lead, brands must follow. Today, success means planning around people, not products.

iCrossing helps brands unleash their potential in this C2B world. We create brand stories and user experiences that deliver superior business results. We offer a service bundle ideally suited for the modern marketer—an innovative blend of performance marketing, insights-driven strategy, impactful creative, and powerful technology.

Our origin in performance media means we love data and we understand user intent. Data and search behaviour drive almost everything we do—whether it’s searching for a breakthrough insight, making quantum leaps in our technology, or creating content that forges a deeper connection with your brand.

iCrossing’s ownership also sets us apart—and delivers significant benefits to our client partners. We are owned by Hearst, the world’s largest independent media, entertainment and content company. As we create marketing solutions for our clients, we use Hearst’s quality content, rich data, powerful platforms, and deep category expertise.

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