22 Oct, 2018

Senior Digital Marketing Manager

  • Dyson
  • Malmesbury, UK
Full time Digital Marketing Marketing Manager

Job Description

As the Senior Digital Marketing Manager, you will deliver online awareness and profit generating activity in the GB market, working in close partnership with the Category Managers, Direct Retail (Dyson.co.uk) and 3rd Party Retail sales and marketing teams. Your role will be focused on both driving awareness and consideration of Dyson technology, as well as driving commercial performance.

Accountabilities

 

  • As the Senior Digital Marketing Manager, your main areas of focus will be building online brand awareness, educating consumers and driving forward the development of Dyson online
  • Your role will see you act as a consultant to both the Dyson Direct (dyson.co.uk) and 3rd Party Retail teams as the champion of digital, and you will advise the business on current priorities as well as the future strategy for digital
  • You will work closely with both internal cross-functional partners including Category Managers, PR managers as well as external agency partners including the in-house creative Centre of Excellence and media agencies to bring breakthrough campaigns to life that grow the GB business
  • From writing strategic and creative briefs to managing production to building incorporated digital media plans, you will manage the campaign development process from start to finish to support the Category objectives and the Category Marketing Managers.

Skills

  • You will have extensive experience in delivering an audience first approach to digital planning and execution, and you will be the market champion for an audience driven approach
  • As a Digital expert, you will have proven digital marketing experience in relevant fields (social, programmatic, brand, agency, marketing tech, search, retailer.com, SEO)
  • With an entrepreneurial streak, you will constantly look for opportunities to integrate online media buying with traditional ATL media
  • You will have a detailed understanding of the Google Audience products and how the play a role in achieving awareness, consideration and sales targets
  • You'll also have a clear understanding of the role of upper funnel digital marketing, and how it impacts the path to conversion, as well as a good understanding of online attribution methodologies to inform media planning

Benefits

  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Life assurance
  • Sport centre
  • Free on-site parking
  • Subsidized café and restaurants
  • Discounts on Dyson machines
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