Senior Digital Marketing Manager

  • TrustedHousesitters
  • Brighton, UK
  • 09 Jul, 2018
Full time Digital Marketing Manager Marketing Manager

Job Description

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimise our SEO & PPC campaigns, and to support our Paid Social and Display campaigns as well.

You should have a strong grasp of current digital marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with our primary agency partner and the marketing team to drive revenue growth, launch campaigns and optimise day-to-day search marketing activities. Even though you need to be a search specialist, you will need to understand how search fits into our overall marketing mix and be willing to work collaboratively with rest of the team.

To apply, please visit https://trustedhousesitters.workable.com/jobs/693797

 

Skills and Experience
  • Lead the digital strategy, working with the Chief Marketing Officer on the vision, objectives, budgets and planning
  • Plan and execute all SEO/PPC/Social/Display campaigns in conjunction with our digital agency partner
  • Take responsibility for the client/agency relationship, ensuring that both parties are working together on major initiatives
  • Measure and report performance of all digital campaigns, and assess against goals (ROI and other KPIs)
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Brainstorm new and creative growth strategies
Person Specification
  • Degree-level education in marketing or a related field
  • Proven working experience in digital marketing, preferably in an agency environment
  • Demonstrable experience leading and managing SEO/SEM campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience with A/B and multivariate experiments, using a ‘test-and-learn’ approach
  • Solid knowledge of website analytics tools, particularly Google Analytics
  • Working knowledge of ad serving and PPC management tools (e.g., Doubleclick, Marin, DART, Atlas)
  • Experience in - or a good working knowledge of - setting up and optimising Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints relating to SEO
  • Experience with running campaigns that cover PPC, SEO, Social and Display
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • A love of pets, travel and a passion for what TrustedHousesitters offers

Closing Date

31 Jul, 2018