Insight & Analytics Analyst

  • Disney
  • Hammersmith, London, UK
  • 03 Jul, 2018
Full time Analysis

Job Description

We have an exciting opportunity to join an innovative team in the Disney Life business function as an Insights and Analytics Analyst. This role will be joining the Insights & Analytics & BI team working on a subscription SVoD service which engages our guests across both digital and physical channels, aiming to bring our guests even closer to The Walt Disney Company.

Disney Life is a digital membership service that gives the whole family access to the biggest collection of Disney and Disney Pixar movies, Disney Channels’ TV box sets, books, and music, in one place. Designed to be enjoyed at home or on-the-go as an iOS or Android app for tablet or mobile, it allows fans to explore Disney stories and characters through a rich and colourful interface unlike any other.

The Insights, Analytics and BI team is responsible for developing a vision to ensure that our analytical output supports and drives the DisneyLife Product, Content, Commercial and Tech agenda. This role is at the forefront of strategic priority for the team as reliable insights & analytics are a crucial enabler for growth and success of our products and applications in a direct to consumer (DTC) world.

It is a given that the Insight & Analytics Analyst will be both passionate about, and proficient in analytics – but the successful candidate also needs to be highly proactive, hands on, and be happy working on both the detail of execution and the broader challenges of ensuring that analytics creates value within our business.


The DisneyLife Insight and Analytics team is responsible for developing the strategy and vision needed to ensure that our Insight, Analytics Capability and output supports the Digital DTC Product, Commercial, content and Tech agenda. This role is extremely important to the wider business as reliable analytics are a critical enabler for the growth and success of our products and applications.

As part of the team, the Senior Analyst will work cross-functionally with the Product, Finance, Commercial, Tech and Customer Service however their primary focus will be supporting the Content & Product teams.

Responsibilities include:

  • Producing analysis and insights that helps DisneyLife to understand the impact of its product and content proposition on business effectiveness and strategic direction.
  • Driving detailed customer understanding of product & content; usage, adoption, value, engagement, loyalty and to quantify the impact of product, proposition and service changes.
  • Development and delivery of measurement tracking frameworks needed to quantify ROI on product and content propositions.
  • Taking ownership of the design and methodology for viewing data measurement and the exploitation capability needed.
  • Providing thought leadership in creating and exploiting content & behavioural customer segmentations.
  • Establishing on-going development analytical roadmaps for content and product teams
  • Continually seeking to leverage multi discipline approaches where a rounded view is needed e.g. combining analytics, advanced modelling and research
  • Designing techniques and benchmarks to measure the business benefit from the actions in relation to insight generated

The analytics areas this role will be looking after are:

• Behavioural: Customer behaviour and consumption
• Customer: Retention, Engagement and management
• Voice of customer: analysis of customer engagement impact from performance issues
• Segmentation & Modelling: Based on customer behaviour
• Experimentation: measurement of A/B testing activities in relation to enhancing customer engagement.

This is an operational role with direct influence into shaping the global content & product analytics strategy for Disney’s Digital DTC business. It is a given that the Senior Insight & Data Analyst will be both passionate about, and proficient in data analytics – but this person also needs to be highly proactive, hands on, and be happy working on both the detail of execution and the broader challenges of ensuring that analytics creates value within our business.

A high degree of autonomy will be granted to this role, which will translate into high visibility across the business. Building relationships and collaborating with various Disney teams is a key function of the role. We are looking for a very proactive person with a strong sense of ownership, who can bring originality and expertise to the insight generation process demonstrating real commercial and strategic value in all output

Basic Qualifications:

  • Highly skilled at SQL writing and querying relational databases
  • Proven experience mining and extracting insights from large and disperse datasets and translating them into business recommendations
  • Comfortable communicating data in a crystal clear and crisp way that avoids any potential confusion
  • Excellent written and verbal communication skills
  • Excellent presentation skills
  • Proficiency in MS Excel
  • Experience with BI reporting and data viz solutions (Tableau, Qlikview)
  • Positive, people-oriented, and energetic attitude
  • Analytical, innovative approaches to solving problems and able to leverage multi discipline approaches where a rounded view is needed
  • Attention to detail and commitment to accuracy
  • Comfortable working in rapidly shifting and ambiguous situations
  • Entrepreneurial spirit

Preferred Qualifications:

  • Experience with data modelling and statistical hypothesis testing
  • Experience with websites and apps analytics
  • Familiarity with R, Python, Matlab or any other data analysis software
  • Familiarity with web analytics tools (Adobe/Omniture)

Additional Information:

Right to work in the UK

Please note that all of our UK based roles require you to have the existing right to work in the UK 

About Walt Disney International:

Working directly with amazing brands, you and your team will touch lives around the world. Get ready to be creative, work with advanced technology and grow your skills with a pioneer in entertainment and technology. Join us, and be part of the story.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Ltd., which is part of a business segment we call Walt Disney International.