Marketing Executive Job Description

Learn how to attract the right level of marketing talent for your business with our detailed Marketing Executive job description.

marketing executive job description

A Marketing Executive leads on all brand campaigns, including product promotions, event publicity, online PR, and other advertising activities. An experienced executive will bring a thorough knowledge of online and social media platforms as well as traditional PR channels such as print media.

Marketing Executive Job Description Template

We have a new vacancy for a skilled, proactive Marketing Executive to manage a diverse range of marketing campaigns, leading a team of enthusiastic marketers and campaign developers.

The right candidate will be confident in coordinating and managing colleagues, project managing campaign design, research, creation, and progress, mapping out the process from end-to-end, and identifying opportunities and potential areas for improvement.

Our ideal applicants will be familiar with brand voice and tone, adapting content and campaigns to meet core demographic pain points and optimize engagement. The appointed candidate will be expected to spearhead innovative marketing exercises and introduce new concepts to enhance brand reputation, visibility and sales.

Marketing Executive Responsibilities:

  • Project managing all marketing campaigns and ongoing promotional activities, ensuring projects are delivered on time, on budget, and to specification.
  • Delegating tasks and managing teams with our advertising, web development, paid search, and graphic design departments, coordinating programs of work between each division.
  • Supervising deliverables and supporting junior marketing colleagues with workplace advice, guidance, and professional instruction.
  • Verifying that all campaign concepts and finished sequences meet client requirements, expectations, and budgets.
  • Coordinating contributions to each marketing campaign to adhere to critical paths and important deadlines.
  • Researching engagement metrics and analyzing the effect and impact of marketing activities, recommending changes or improvements.
  • Reporting to senior management on campaign success, outcomes, performance against targets, and future suggestions to continue to scale returns on marketing investment.

Marketing Executive Requirements and Skills:

  • Qualifications: at least a bachelor’s degree in sales or marketing or a relevant subject.
  • Experience working as a Marketing Executive or similarly senior role in a company of comparable size.
  • Complete knowledge of consumer trends, trend mapping, and how this influences the appropriate marketing techniques and strategies.
  • Outstanding leadership skills and experience in delegating, managing workload capacity, and supporting workplace colleagues.
  • Excellent organizational abilities with a superb level of attention to detail.
  • Creative approaches to idea sharing, listening, and developing marketing concepts to appeal to broad audience demographics.
  • Strong research aptitude, specifically in terms of marketing content research.
  • Working knowledge of Hootsuite and other relevant marketing software tools.