Data Marketing Manager - Direct to Consumer Retail

  • Dyson
  • Malmesbury, UK
  • 11 Jun, 2018
Full time Marketing Manager

Job Description

As our Data Marketing Manager, you’ll be central to redefining the way we use data to drive our growth. Part of a company-wide change programme, it’s a brand-new role, giving you plenty of scope to shape what you’re doing and stand out.

Market Overview

Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. By 2020, we'll be hitting £4 billion in revenue. We'll have brought in 5,000 more people. And we'll have launched a further four brand new product categories. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.

Function Overview

This role sits within the Direct to Consumer Retail channel of the Northern Europe Direct Business and will contribute towards the ambitious growth of Dyson’s online presence. Joining this fast paced team, you’ll be getting stuck in and gaining a wide range of skills and experience working with colleagues across the global business.  


As we expand into new and core categories, we need to be certain that our products are giving our consumers what they want. As part of the GB Market team, you’ll play an essential role in transforming how we source, capture and extract data assets for campaigns, whilst also working with the global team to ensure data growth and enrichment is compliant. Relationship-building will be an essential part of your work, as you’ll be championing the increased use of data – whether that’s with data owners, stakeholders or third-party suppliers. And as you integrate data-driven marketing into being ‘the norm’ you’ll set up the processes and procedures to make sure our data is secure, useable, transparent and compliant at all times.


You’ll need the kind of experience of working with first-party customer data, 3rd party, media and social data that will inspire confidence. You may even come with some business analyst experience. What’s essential is you’re used to working with IT and commercial functions, with a knowledge of ‘big data’ concepts and associated processes for marketing. That means you’re 100% up-to-speed on UK privacy and data protection ideally within a global or multi-national business. And if you’ve got algorithm, data modelling, SQL or AWS experience, all the better. We’re looking for you to bring about change, so excellent communication, influencing and networking skills are critical. The ability to do what needs to be done to make things happen, is going to be vital too.

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a company bonus, pension, free on-site gym and 27 days annual leave. Financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.