Media Distribution Marketing Manager

  • Disney
  • London, UK
  • 01 Jun, 2018
Contract Marketing Manager Media

Job Description

We are seeking an experienced candidate to fill the position of Marketing Manager on a 12 month contract, based in Hammersmith London.

The successful candidate will support the development and implementation of the marketing strategy for Digital Download releases UK, briefing and delivering marketing campaigns for new release movie, TV and library content. They will develop innovative campaigns and new initiatives to support objectives of the transactional business. As the frontline of marketing support for UK and regional transactional clients they will deliver valuable partnerships for Disney releases. As well as this they will provide marketing support and strategy for Disney Media Distribution digital commercial, account management teams and for local marketing teams.

Responsibilities:

Marketing / Transactional business:

  • Manage marketing campaigns for Digital Download releases from media agency brief through to delivery and campaign activation, ensuring that the plan delivers on account needs
  • Ensure coordination and collaboration across the company when developing marketing plans
  • Manage front line trade marketing support for EHV/TVOD stores in the UK, delivering materials, managing campaigns and ensuring approvals against Disney guidelines
  • Drive maximum value for The Walt Disney Company and the EHV/TVOD business by developing partnerships with platforms, joint campaigns, off-store initiatives, PR activities
  • Provide marketing support for Disney Media Distribution commercial, business development and stores management teams
  • Support local Disney Media Distribution marketing reps with guidance and strategy, execution of regional marketing activities, bespoke localised assets and other elements as required
  • Lead marketing relationship with Netflix, working with US contact to represent the EMEA region, developing bespoke assets for Netflix, supporting sales teams in negotiations and other requirements
  • Support working relationship with BASE (industry body) on marketing initiatives

Assets and creative

  • Oversee the process for the creation and delivery of product assets and store artwork, working with the Marketing Coordinator/Marketing Supervisor to ensure key launch deadlines are met and new processes implemented
  • Oversee Disney Media Distribution’s key servicing platforms/websites for digital clients, ensure efficiencies with creative services departments across the business
  • Brief and deliver creative assets for marketing campaigns (a/v and digital materials), ensuring campaign creative is innovative and is in line with DMD marketing objectives to grow overall Digital Download business

Additional responsibilities

  • Key franchise related projects across all markets/areas of DMD – e.g. presentations, new initiatives
  • Plan, manage and execute ad hoc events in support of key initiatives
  • Budget management

Basic Qualifications:

  • Previous experience in a Film marketing/media environment is desirable
  • Some digital marketing expertise
  • Degree educated with a passion for the TV/Film/Entertainment industry
  • Experience of managing external creative/design/marketing agencies
  • Good understanding of commercial marketing and creative process
  • A high level of accuracy, creativity and enthusiasm
  • Excellent time management skills with an ability to prioritise and work under pressure
  • Excellent interpersonal skills and a good flexible approach
  • Ability to hit the ground running and demonstrate initiative
  • Excellent communication & presentation skills, demonstrating the ability to provide and share information clearly and concisely

About Walt Disney International:

Working directly with amazing brands, you and your team will touch lives around the world. Get ready to be creative, work with advanced technology and grow your skills with a pioneer in entertainment and technology. Join us, and be part of the story.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Ltd., which is part of a business segment we call Walt Disney International.