SEO Specialists focus on all things optimization, from content creation and editing to excellent information architecture, backlink strategies, keyword research, and PPC campaigns.
SEO Specialist Job Description Template
An opportunity has arisen to join our fast-paced digital marketing team as an SEO Specialist. We are inviting applications from strong candidates with proven skills in the SEO space, with the ability to develop on-brand campaigns that deliver progressive, scalable, and quantifiable results.
The right SEO Specialist will be enthusiastic, talented, and up to speed with evolving algorithmic standards and practices. They will be able to think creatively and apply multiple optimization techniques to ensure existing, and new digital content positively impacts brand visibility, conversions, website traffic, and revenues.
Our preferred applicants will have experience in a previous role with responsibility for ongoing research into advertising opportunities, PPC ad spending, SEO monitoring, automation software, and customer trends.
The main focus of the position is to apply first-class SEO knowledge and standards across every part of the business, supporting the digital marketing team and recommending amendments or adjustments to build upon evergreen content and publish new outreach content.
We welcome candidates at the forefront of industry innovation with the ability to create varied, dynamic content while applying technical knowledge to research, analysis, and reporting.
SEO Specialist Responsibilities:
- Reviewing existing digital assets and content to optimize, update and enhance the reach and impact of current media.
- Creating unique content, fully optimized to meet SEO requirements and standards, using a variety of techniques.
- Researching keywords to identify long and short-tail phrases, relevant search terms, and popular customer keywords to improve SEO engagement and SERP positioning.
- Analyzing SEO metrics across all landing pages and digital assets to gauge the origin and volume of visitors, assess where improvements are required, and create strategies for effective SEO-related growth.
SEO Specialist Requirements and Skills:
- Comprehensive knowledge of SEO methodologies, approaches, techniques, and practices and proven expertise in applying them.
- A full understanding of SEO analytical tools such as Google Analytics and other software suites that provide detailed, on-demand, and real-time reporting.
- Excellent communication skills and expertise in creating or overseeing content creation, with the ability to identify opportunities for further optimization.
- The ability to multitask and manage multiple campaigns, SEO keyword bidding processes, and maintain continual oversight over progress towards organizational KPIs.