A Public Relations Director works in a senior leadership role overseeing, managing, and reporting on the brand’s public relations, from handling everyday tasks and workloads to dealing with reputation management or business-critical PR threats and emerging opportunities.
Public Relations Director Job Description Template
An exciting vacancy for a skilled, high-quality Public Relations Director has arisen to join our digital marketing department in a managerial position. The right candidate will be creative, experienced, and results-driven and help cement our brand as a market leader.
The post involves full responsibility for campaign development and deployment, covering publicity drives and targeted PR campaigns, ensuring brand perceptions and social proof support a strong, robust, and positive reputation while expanding our customer reach.
Our Public Relations Director must have a proven record of people management skills, knowledge of the latest developments in marketing trends and tech and be able to communicate to present our brand in the right tone and manner.
Public Relations Director Responsibilities:
- Manage the in-house public relations team, controlling delegation, daily activities, scheduling, planning, and campaign strategies.
- Foster dynamic relationships within the PR team and with external partners and publications.
- Liaise with media outlets and influencers, ensuring spending remains on budget.
- Deal with situations related to negative feedback or reputation management.
- Track and monitor PR campaigns and media coverage to report back to the digital marketing senior leadership team on campaign effectiveness.
- Represent the brand in media interviews, press release snippets, and other sector events or trade publications.
Public Relations Director Requirements and Skills:
- At least a degree in public relations, marketing, journalism, communications, or another relevant field.
- Experience in a senior management role leading, managing, and supervising PR colleagues or other digital marketing professionals.
- Evidence of past successful campaigns.
- Outstanding knowledge of online marketing techniques and social media marketing.
- Excellent communication abilities and, ideally, an established network of contacts and dialogues with outlets, publications, or influencers relevant to the brand.
- The ability to carry out in-depth market research or extract information from data to inform PR campaign strategy.
- A creative approach with a proactive attitude to solving problems, tackling issues head-on, and collaborating with team members and partners to identify resolutions.