Content Managers work in a managerial position within a digital marketing team, creating strategies and overseeing activities to build a strong brand presence and enhance the positioning of the company across all channels.
Core tasks include team management, growing online engagement metrics, and ensuring all content is high-quality, consistent, and on-brand.
Content Manager Job Description Template
We are looking for an enthusiastic, skilled Content Manager to join our dynamic team, with proven experience in creative and analytical content management, and ideally with varied capabilities in content creation, editing, publication, formatting, marketing, and proofing.
Our content team requires a hands-on manager to lead from the front, steering marketing colleagues through the creative design process and using data-driven monitoring to assess opportunities and identify areas for improvement.
Content Manager Responsibilities:
- Create and monitor a content marketing strategy across all platforms, including all content mediums, including digital posts, videos, graphics, and multimedia content.
- Collaborate with team members and senior leadership to develop new ideas and investigate emerging opportunities.
- Oversee work to generate increasing engagement and brand presence on social media channels.
- Assist with content production and provide editing and proofing for all junior staff members.
- Monitor digital marketing metrics and analyze brand positioning to report back to senior leadership on performance and achievements.
Content Manager Requirements and Skills:
- At least a Bachelor’s degree in English, business communications, or another field relevant to the position.
- A minimum of three years experience in a similar role, including team management responsibilities.
- Excellent knowledge of SEO, information architecture, best practices, and content creation strategy.
- Superb communication skills and the ability to connect through written, visual, and video content.
- Advanced HTML knowledge and a high level of computer literacy, including experience managing social media channels with large visitor or follower volumes.
- Understanding and proficiency in content management systems.
- A highly creative personality, enthusiastic attitude, and commitment to working closely with team members to achieve excellent results.
- Thoughtful leadership style with the ability to consider ways to provoke emotions, responses, and engagement from online content.
- A strong body of work demonstrating exceptional content creation skills.
- Ideally, expertise as a Content Manager or similar role within the same sector or a closely related industry.
- Our preferred candidate will have digital video editing skills and/or knowledge of digital artwork creation tools.