Why Choose a Career in Digital Marketing?
There aren’t many businesses in the world today which don’t use at least some degree of digital marketing. It’s one of the fastest growing employment sectors in the world and there are excellent opportunities for anyone wanting to develop a career path in this area. The huge growth in startups and on demand services over the last decade or so have certainly led to a large increase in the need for competent and qualified digital marketing personnel.
Marketing businesses are crying out themselves for creative individuals who are willing to put in the hard yards and develop a career in Digital Marketing. There’s also the opportunity to work from home as a freelance digital marketer for a variety of businesses. Get enough experience and you can even set up business for yourself.
1. It’s a Varied Career
Digital marketing employs people with a whole range of different organisational and creative skills. If you like writing and are good at it, you could become a content creator. Maybe you’re more technically minded and love coding new websites or perhaps you like analysing and interpreting campaign data.
Then there are social media specialists who know how to get their clients noticed on platforms like Facebook and Twitter. Perhaps you see yourself as a budding Spielberg and want to get into video advertising.
The choice is broad, creative and interesting and there’s always the opportunity to specialise in more than one area. It’s also an employment sector where it’s much easier to diversify if you want to try your hand at something new.
2. Employers are Looking for Digital Marketers
While there are currently a lot of jobs in digital marketing at the moment, there aren’t always enough people to fill those positions. If you have the right qualifications or transferrable skills and the potential to succeed, there are some major opportunities out there at the moment. Employers range from large corporations looking for specific skills to smaller businesses and marketing providers themselves.
3. It’s a Growth Industry
Pick the right area and you should be able to find a good few job opportunities. That’s because the industry is growing pretty quickly.
There is all sorts of technology and new and exciting channels designed for marketing coming online, all of which needs someone who knows how to leverage all that potential. If you look back just ten years, social media was barely much of a marketing tool at all. Now it’s one of the most powerful marketing channels in the world.
Right now, you have innovations like virtual and augmented reality as well as the use of artificial intelligence in digital marketing. That’s one thing you’ll have to be good at if you go into digital marketing – you’ll need to keep up with the pace of things.
4. You Can Make Good Money
The average salary for a digital marketer is around £32,000 a year, depending where you are in the country and what kind of job you have. If you’re a UX programmer, for instance, you can earn anything up to £47,000 while social media specialists can take home around an average of £29,000. Salaries do vary quite widely across the industry and a lot depends on who you work for but once you get your foot in the door you can expect to be heading towards a relatively healthy pay check.
5. Yes, You Can Be Creative
More than any other job in the world, working in digital marketing allows you to make the most of your creative side. It’s not all about metrics and obscure coding but finding the best way to market a client to the wider general public. That could be something as simple as finding the right wording for an online ad. It could be creating imagery for a new campaign or working on a high impact video for a new company.
6. It’s Sets You Up to Run Your Own Business
Many people, more now than ever, are looking to start their own business. The reason for this is that it has become a relatively low cost and simple thing to do. That doesn’t mean you are going to succeed but the chances are more definitely in your favour than they were perhaps ten or fifteen years ago.
For example, you can set up and start running a viable e-commerce store in next to no time. If you have a digital marketing background, then you already have a head start because you know how to reach out and attract customers. It’s a great set of skills to develop if you are one day thinking of going it alone.
7. You Can Learn Practically Anything Online
Just because you don’t have a degree in marketing or some other qualification, doesn’t mean that you can’t succeed in this sector. If you have good transferable skills and a willingness to learn you can pick up almost any aspect of digital marketing and you can learn how to do it all online.
There are also courses that you can take to build up your CV and make you more attractive to potential employers. It’s all about having the right personal development plan and putting it into action.
8. Meet Interesting People
If you’re working for a digital marketing firm, part of what you do will be going out to meet and get to know clients. These are generally people from a wide range of different business backgrounds from small startups to large corporations. You’ll also be sharing your space with creative co-workers, hopefully in an environment that helps nurture you and build a career path for the future.
Many people who make it in the world of digital marketing are actually self-starters. In other words, people who want to learn how to do new things and understand where to find that training and information. They’ll often have started by developing their own blog or ecommerce store – it’s a profession where experience often counts a lot more than technical qualifications, although these can be useful too. Having said that, it does your job prospects no harm at all to get certification in a relevant area.
Digital marketing is a broad, complex set of different professions pulled together under one creative umbrella. As one of the fasted growing sectors in the world today, it’s worth taking a closer look at if you’re looking for a career that is fully of dynamism and excitement.
Next up: How To Start a Career in Digital Marketing