5 Important Things a Marketing Assistant Job Description Should Have
36% of marketers are actively trying to integrate digital and traditional marketing activities. As a manager, you probably have a lot on your plate. You need to stay up-to-date with the latest trends, create optimised content, and advertise new products or services.
Trying to juggle so many responsibilities at once can leave you feeling drained.
With a marketing assistant, you'll have someone there to support you. By writing the best marketing assistant job description possible, you can find the perfect candidate for your team!
Share the responsibilities (and success) as a marketing manager with these tips for attracting the best possible assistant!
1. Job Overview
First, make sure to provide a thorough job overview. Why are you looking for a marketing assistant? What are you expecting from them?
Adding an overview to your marketing assistant job description will help attract candidates who are skimming through job listings.
In order to make sure your listing stands out, craft a job overview that sounds fun and exciting. Make sure to keep it short and clear, too.
Describe who the applicant will work alongside. What will they do every day? For example, you can say the marketing assistant will work closely with a large marketing team to develop brand strategies.
You might also want to provide a brief description of some of their responsibilities. You can go more into depth about these responsibilities later on.
In the job overview, you might also want to give a brief summary of your education and prior work experience expectations. For example, you might want to find someone with a Bachelor's degree in marketing, business, or a related field. Maybe you want an applicant who has worked in marketing, sales, or administration before.
Then, add a small note about the benefits of working for your business. Why should they apply to become your marketing assistant instead of someone else's? Adding this note within the job description will help your job listing stand out.
In some cases, you might want to indicate the salary. Marketing assistants often make between £15,000 and £24,000 annually. Making a note of the salary will help you narrow down candidates.
However, salaries are often adjusted based on a person's certifications and skills.
Providing this information upfront can also save you time during the interview process. You can learn more about digital marketing salaries here.
Once you've provided a brief job overview, it's time to go into more detail. Continue your marketing assistant job description by creating a list of responsibilities. Try to think of the tasks you'll ask your assistant to complete in the short- and long-term.
What does a marketing assistant do, exactly? Here are a few marketing assistant responsibilities you might want to add to your list:
- Collaborates with the marketing manager and clients to develop marketing strategies
- Identifies trends and opportunities for continuous innovation
- Works closely with the sales department to develop marketing efforts
- Learns and works with various types of digital marketing software
- Creates marketing materials such as blog posts, case studies, and white papers
- Gains a full understanding of the company brand and product
- Gives presentations to clients, internal teams, and partners
- Maintains a marketing database
- Provides administrative support for the marketing team
- Prepares, formats, and edits various documents
- Brainstorms new ideas for marketing campaigns
- Helps develop new marketing messages
- Organises market research
- Develops and distributes questionnaires and other forms of feedback
- Organises a social media marketing schedule
- Maintains social media accounts
- Creates and interprets various reports
- Helps with general office duties
Make sure to list the most important, ongoing responsibilities at the top of the list.
3. Job Requirements
As you look for a marketing assistant, what qualities do you consider must-haves?
For example, you might want to look for someone who has previous digital marketing experience. That way, you can spend less time training and more time working.
You might want to look for a candidate who complements your existing traits. For example, if you're not very organised, highlight "Good organisational skills" as a job requirement. You might also prioritise:
- Ability to work within a time or independently
- Effective written and verbal communication skills
- High level of attention to detail
- Experience using computers
Listing these requirements will help you narrow down applicants.
4. Key Skills
In addition to the job requirements mentioned above, you might also want to look for someone with certain skills. These can include:
- Commercial awareness
- Numerical skills
- IT skills
- Teamwork skills
For example, crafting eye-catching campaigns will require creativity. A marketing assistant will also need to adapt to market trends or new social media platforms. Adding these skills to your marketing assistant job description will help you find someone qualified for the job.
5. Education & Training Requirements
Chances are you'll want to find a university applicant. A marketing position is usually considered a level-entry job. In some cases, however, you might want someone with more than a Bachelor's degree.
Make sure to highlight which degrees you're looking for, such as:
If you want them to have prior job experience, make sure to list how many years of experience they should already have.
Next, determine which marketing certifications you consider essential to the job. For example, you might want a Microsoft Office Specialist. Other candidates might have a Certified Administrative Professional designation. If you're looking for someone with marketing skills, ask about their HubSpot certification or Google Ads certification.
Requiring certain certificates will ensure your marketing assistant is trained before they start the job.
This is essential if you plan on making them responsible for Google Ads or Facebook advertising. Using these platforms takes time, practice, and know-how. If an applicant already has the training certification, you can spend less time training them.
Then, you can spend more time generating a profit for your business.
Attract Only the Best: 5 Items to Include in a Marketing Assistant Job Description
Ready to attract the best possible candidate to become your marketing assistant? With this list of must-haves, you can craft a marketing assistant job description that ensures you find only the best candidates!
Eager to start searching? Post a Job with us today to get started!