How to Hire a Digital Marketing Expert
The challenge of recruiting the right staff for any business is obvious to most bosses and HR departments. The landscape is certainly competitive at the moment so, if you are looking to hire someone to handle all your digital marketing, getting the right person can be even more demanding.
First of all, just because someone has their own blog and a social media account doesn’t mean that they really know what they are doing when it comes to online marketing. That’s why it’s important to build a relationship with a relevant recruitment agency that has access to a deeper level of insight for the industry. It seems everyone is setting themselves up as a digital marketer at the moment and the last thing your business needs is someone on board who isn’t competent or experienced enough.
What to Look for in a Digital Marketing Expert
This is one of the fastest growing employment sectors around the world and that’s because digital marketing is vital to the growth and success of practically every business on the planet. There are going to be a number of factors that you need to consider from the outset if you want to hire an expert in this area. The first will be what sort of salary you can afford to pay and the second is actually what you want your digital marketing expert to do.
Digital marketing covers a wide range of different approaches including:
- Content creation for blogs and other media such as video.
- Pay per click advertising with companies like Facebook and Google.
- Building integrated marketing campaigns and knowing how to measure them.
- Using social media to engage with potential customers.
- Building SEO and using other tools to improve local and international searches.
- Branding and brand development.
And that’s just the start. One of the qualities you should be looking for with any marketing expert is that they are always updating their skills and knowledge.
Look at the marketing landscape at the moment and you’ll see the influence of tech such as artificial intelligence as well as augmented and virtual reality. All too often, businesses end up with a marketing officer who hasn’t updated their skills in a long while and is still following old or outdated practices and not keepig up with current trends.
If you are looking at potential candidates, it always make sense to see what kind of effort they are putting into their own work. Do they have a blog, for instance? How often are articles added? Do they use social media in innovative and creative ways. Are people talking about them or recommending them? The truth is, qualifications can only tell you so much when it comes to digital marketing.
The Benefits Of Working With a Digital Marketing Job Board
For any business, knowing what to look for is difficult if you don’t have a background in marketing. That’s why it makes sense to use an agency or online service like our dedicated digital marketing job board which not only has its finger on the pulse of the industry but also understands what a good find is.