How to Build a Successful Career: 7 Essential Social Media Marketing Skills
Everyone owes it to themselves to go out and find a job position that they can turn into a lifelong career.
You'll be working a good amount of your life. In fact, studies have shown that people nowadays will spend more than 13 years of their lives at work.
Because of that, you'll want to find something that you're passionate about and enjoy doing for a living. Those of you out there that enjoy social media should consider a social media marketing profession.
Here are the social media marketing skills that you'll need to have a long and successful career in this industry.
1. Be Open-Minded to Change
The marketing industry is arguably the most trendy industry in the entire corporate world.
Pair that with the trendiness of social media outlets and you've got yourself a position that will change and evolve hundreds of times in your career.
For that reason, you'll want to have an open mind to any and all changes that occur.
For example, the company you're doing social media marketing work for is thriving from your work on their Facebook and Instagram accounts.
However, now that TikTok is gaining traction, you need to figure out how to integrate that into their marketing strategy. That means figuring out what TikTok users are searching for and how your company can capitalise on it.
2. Imagination and Creativity
Where you the type of student growing up that constantly had your teachers telling you to get your head out of the clouds? Good thing you didn't listen to them!
Now it's time to use that imagination and creativity that comes so naturally to you in a social media marketing career.
The best social media strategists are the ones that can implement new strategies and gameplans that no other company has ever considered.
That's the beauty of a social media marketing career: no idea is off limits!
3. Great Copywriting Skills
All the bright colours and amazing pictures in the world won't do your advertisements any good without great copywriting behind them.
The content that you place on those glorious Instagram posts is just as crucial as the picture that you use above.
Today's consumers have high-quality content all around them. You have to find ways of rising above that standard for your content to pop out!
Research what goes into copywriting and start trying to integrate those skillsets into your personal social media endeavours.
4. Above Average Communication Skills
All that creativity and innovation won't do your company any good if you can't convey your thought process to your coworkers and bosses.
Since social media marketing is a team effort, they need to be able to envision what you're envisioning.
Not only that, but you need to be able to communicate with your company's customers as well. Draw them in and help them understand what your strategy is and why they should trust in it.
Lastly, communication for all prospects is crucial. A big part of excellent copywriting is describing the "why" behind your products and/or services.
5. Chess-Like Strategy Skills
Marketing isn't just about coming up with creative ideas and throwing as much content in front of customers as possible. It takes strategy; there needs to be a plan behind it all.
If you intend to become a social media manager, then you have to be able to incorporate a long-term social media strategy that will bring measurable success.
This comes in two forms: 1) deciding what long-term goals to establish that are both challenging yet obtainable and 2) creating small goals to reach the big ones.
Don't panic if planning isn't your strong suit. It's not a character trait that comes naturally to most people, but it can be learned. Start using your personal social media accounts as a way to test out your social media planning.
6. Willingness to Learn
As previously mentioned, the social media marketing industry is going to fluctuate hundreds of times over the course of your career.
There will be new social media outlets a year from now that don't currently exist.
Since all social media outlets are an opportunity for your company, you'll need to learn all that you can about them.
In short, you'll never stop learning as a social media marketer. There will always be new things to grow your career and skill set. As long as you're willing to learn, you'll become invaluable to your employer(s).
7. Be Flexible
Because social media marketing and strategising is a team effort, your ideas won't be the only ones that are brought to the table.
In fact, your ideas won't be used half the time. You need to be prepared for that.
The best social media marketing professionals are the ones that can hear out other people's ideas and immerse themselves into them as if the idea was their own.
Not only is that great for team morale, but it also breeds the best results in marketing campaigns.
Take Advantage of Your Natural Social Media Marketing Skills!
If social media marketing skills come naturally to you, and you enjoy them, then you should highly consider turning those skills into a career!
Your skills will be laying a base for you to grow, improve, and perfect your craft... what more could you ask for?
Be sure to read this article on how to build a marketing portfolio to land your dream social media marketing position.
Once you have done that, head on over to our marketing job search page to find the social media marketing career of your dreams today!
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