10 Digital Marketing Jobs That Did Not Exist a Decade Ago
The world is changing. In this new era of the internet and digital media, times move swiftly, and landscapes shift in the blink of an eye.
In this article, we're going to delve deeper into this constantly changing landscape of digital marketing services offered by agencies like SERP Co and explore ten new jobs that have emerged in this nascent industry and list ten jobs that didn't exist 10 years ago.
1) Digital Marketing Specialist
When the shift from traditional media to digital happened, times changed.
So did positions and job titles. Resources that were once allocated to traditional marketing channels such as television and print were then allocated to growing in the digital space. And with that need for growth came a new position: Digital Marketing Specialist.
This catch-all title can vary wildly in responsibilities and tasks depending on the employer, but the base purpose remains the same: marketing products or services on the internet.
The word "vlogger" elicits different reactions from different people. When some people hear the word, they cringe, when others hear it they think of their favourite entertainers. One thing is for sure; this job title ranks high on the list of jobs that didn't exist 10 years ago.
What is a vlogger? Essentially, a vlogger (short for video blogger) is a person who films themselves and creates digital content in a narrative form. With the advent and rise in popularity of YouTube, vloggers have found themselves becoming increasingly successful and popular in the digital space.
With top vloggers raking in millions of views and dollars, this new form of content has taken the world by storm and influenced generations with its innovative style.
3) Social Media Manager
Social media has taken the world by storm. With sites like Facebook boasting over 2.45 billion (yes, with a b) daily active users, this new form of digital media has been proven to be an extremely powerful tool for brands looking to increase awareness and generate sales.
Social media managers are tasked with managing brand pages, interacting with customers, and ensuring that companies stay modern and connected across all platforms in this new media landscape.
4) Chief Listening Officer
This role is tangentially connected to the social media manager, but a bit more meta. This job entails (as you would expect) listening to the overall pulse of feedback on social media and the internet in general.
Chief Listening Officers listen to the overall feedback across platforms and strategise with the social media manager to develop content that adapts and fits the market's needs and customers' wants.
CLO's also present findings to stakeholders and share ideas and feedback gleaned from consumers to help improve the brand and stay ahead of the competition.
5) SEO Analyst
SEO stands for search engine optimisation.
SEO companies are hiring analysts like crazy - and these analysts are tasked with analysing data and finding ways to optimise digital content to ensure it ranks higher on search engines such as Google and Bing. Their job is to help increase the visibility of brands and find those magic keywords that will get a company to the top of search results.
This landscape is constantly changing as companies like Google and Bing constantly shift and alter their algorithms, so it's essential for employees in this position to continually stay aware of trends and adapt accordingly to keep those search results pinging at the top of the page.
6) Data Scientist
The position of "data scientist" has been around in the business world for decades, but its responsibilities have shifted over time in this new media landscape.
As companies now have increasingly larger access to more and more data, the job of the data scientist is to compile all this data and analyse it, presenting relevant findings to the company.
This position is essential for companies looking to identify trends and achieve a deeper understanding of their market. Data scientists help brands maintain relevancy and compile large amounts of information into digestible chunks that can be passed onto the company to achieve greater insight.
7) UX Designer
UX stands for user experience. UX designers focus on developing and perfecting a user's experience in the digital space. Whether it's through an app or a website, the UX designer is responsible for developing and perfecting every aspect of a user's experience from the landing page to checkout.
They do this through A/B market testing, customer reviews, and a myriad of other tools to develop a seamless process that generates sales and leaves the customer ultimately satisfied and happy with the experience.
8) App Designer
With smartphones taking over the world over the past ten years, the demand for smartphone apps has skyrocketed. As a result, so has the demand for talented app designers. App designers are tasked with creating the overall design and creative layout of new apps. They conceptualise the graphics and vision of new apps and pass their work off to the app developers who implement the code.
9) App Developer
App developers share a symbiotic relationship with app designers. App designers will initially design an app, and then pass their work off to the developers who will implement the design into code. When it all comes together, they end up with a brand new app.
The relationship between an app designer and app developer is similar to that of an architect and engineer. The designer will create the blueprint for the app, and the developer will take the design plans and translate it into functioning code, ensuring all the maths checks out. It's an integral job, and their coding work is what makes sure your favourite apps don't crash.
10) Market Research Data Miner
Any successful entrepreneur will tell you one of the biggest keys to succeeding in any industry is knowing your market. Market research data miners research their market and collect relevant data.
They delve deep into analytics and provide concise results of their research to help inform companies of winning strategies that will help them stay ahead of the curve.
Next up: What Does A Digital Marketing Job Involve?