Brandwatch Brighton, UK
Brandwatch is the global leader in social intelligence, working with the biggest brands and most admired agencies worldwide. The content and social team, sitting within marketing, is pivotal to the success of the company. From crafting tweets, to reports, to Facebook Live broadcasts, this team helps make Brandwatch famous by creating the content that our industry (and beyond) relies on, and shares. The blogs our content and social team write are read by 250,000 people a month - and we have even bigger ambitions. This role is an exciting opportunity to head up the team, based out of our Brighton HQ. You’ll lead this team as they (and you - it’s important you get stuck in, too) strategise, plan and develop content designed to attract and convert various audiences; from research-rich indices for analysts, to guides on how to use social intelligence to create the perfect pitch for agencies, to blog posts about Super Mario’s nipples. Yes, really. As Head of Content and Social, you’ll also be the guardian of the tone of voice and written brand of the company, and will work closely with our web and design teams. We’re just entering a new, exciting phase of our website, and you’ll be heavily involved in shaping the next iteration, as well as forming part of the internal branding team - you’ll be a custodian of the brand, and will ensure our front-of-house (and beyond) is always on-brand and of the highest standard. Your role will include: Owning the Brandwatch content strategy, working closely with the CMO and VP of Demand Generation to ensure all marketing communications are hitting the right prospects at the right time, with the right messages Owning the Brandwatch Blog – Brandwatch’s largest inbound leads machine - editing, managing contributors, analyzing and reporting on figures weekly to both Marketing and Commercial teams Being responsible for signing-off all written comms, including website copy, ensuring the brand voice is consistent and adhered to at all times Offering a consultative view on branding, working with the Creative Director and the CMO Working with both internal and freelance writers, liaising with Design, organizing and upholding standards of email and landing page copy Reporting and analyzing data in both Google Analytics and Brandwatch Analytics on a weekly, monthly, and more extensively, quarterly, basis and adapting business strategies accordingly Managing a team of three people ( two in Brighton, one in New York) who straddle short-form content, long-form content, social and SEO. We need: At least five years of experience in editing, with a background in journalism, full-time content creation or freelance writing desirable Someone who knows their way around Wordpress, and isn’t afraid of HTML An excellent communicator - you’ll be collaborating with people all across the company, from sitting in on engineering meetings to spark ideas, to workshopping website ideas with the CEO You’re a first class copywriter - if you need to, you can bounce around different styles and tones to help show the way to your team and beyond, you can make words dance, you understand the power of succinctness, and you can spot an unnecessary comma at a country mile A content connoisseur - you’re a magpie for good stuff, in whatever form, wherever you are. You delight in clever formats and ‘best practice’ and will take inspiration from great content across all forms, and make sure your team do too Our values are bold, brilliant, authentic, connected and accountable, and whilst most company values are toilet paper, ours really mean something to us - to fulfil this role you need to be all of these, and in particular to ensure our content feels bold, brilliant and authentic You’re ambitious and have either world-class experience, or have an itch and a fight to show that you are world-class and can lead this very special team to earn that reputation What we offer: Benefits: We offer a range of benefits including; bike to work scheme, pension contribution, childcare vouchers and discounted gym memberships. Culture: Brandwatch is a place where the lines between work and fun are blurred. As a growing international company, with 7 offices across the globe, communication is key to ensure everyone’s voices are heard, and helps us maintain our flat structure. We listen and learn. We develop our staff. We care about everything, and above all we support each other. Working for Brandwatch: Brandwatch Brighton is where it all began. We can be found in the vibrant North Laines in our brand new refurbished offices. Whilst we don’t believe in stereotypes, we do host yoga classes and Juice Mondays. We have cupboards bursting with snacks, a well stocked drinks fridge, sushi lunches, flexible working spaces and you can enjoy one of our weekly massages right from the office.
29 Aug, 2018