Travelopia Surbiton, UK
We have a new exciting opportunity, not to be missed! At Travelopia, we are currently looking for a German speaking PPC Specialist, within our Yachts Business to come and join our team based in Surbiton. The successful candidate will join us on a full time, permanent basis and will receive a competitive salary plus benefits. About Travelopia Operating across the globe including Europe, Australia, North America and Canada, we’re passionate about being the best and pride ourselves on the unique and diverse range of holiday experiences we offer our customers. Travelopia is a pioneer in the specialist travel sector, with a portfolio of more than 50 independently operated brands, most of which are leaders in their sector. Sailing holidays, safaris, adventure holidays, sports tours, Arctic expeditions – our brands are as diverse as they are exciting, creating unforgettable experiences for customers across the world. Join us as our PPC Specialist and in return you'll be rewarded with: • Competitive salary • Various employee discounts and offers across all Travelopia brands • Childcare vouchers & cycle to work scheme • Contributory Pension scheme • Career progression opportunities Please note that for all benefits, details were accurate as at the date of publication. Any changes will be notified to you upon your start with the Company. About the PPC Specialist role As PPC Specialist (German), you will have many opportunities to develop and gain experience in the travel industry as you will be working with large budgets, attainable targets and renowned brands that will allow you to be at the cutting edge of Digital, all of which can be discussed over a quick telephone interview. This role is ideal if you love working with data and keen to demonstrate your PPC skills for our exciting brands. Key Accountabilities & Responsibilities of our PPC Specialist will be: We are looking for a PPC specialist with an additional European language (preferably German) to be responsible for the hands on management of our Marine brands, part of Travelopia, (formerly the Specialist Holidays Group). The PPC Specialist will take the accounts through exciting projects where they are sure to grow into one of the leading experts in paid search. PPC is a key marketing channel and the team is fully integrated with the business so not only will you be managing the Google and Bing accounts, you will be working closely with our marketing, call centre, product and commercial teams. We have ambitious growth plans and this role is vital for successfully driving these plans. 1. Paid Search (PPC) • Manage campaign strategy for paid search across all Specialist brands and across all paid search platforms – including but not limited to Google, Bing and Yahoo • Manage campaign review and optimisation strategy • Manage ad creative and copy by creating, expanding and structuring campaigns and ad groups • Manage campaign strategy with key phrase analysis and selection, keyword matching, search term targeting, listing position, bidding strategy and day parting • Monitor click fraud and report to Account Managers at Search Engines • Manage and resolve any competitor brand bidding issues • Use our bid management tool to manage bid strategies and generate reports 2. Online Display • Manage display advertising including networks and scheduled banner display • Creating briefs in line with brand guide lines • Manage creatives to match online and offline advertising and enable multi-channel marketing • Manage campaign performance 3. Tracking and reporting • Track all spend and performance, and take corrective actions where required • Weekly, monthly and ad hoc reporting • Make data-driven recommendations for landing pages and site copy to increase conversions and decrease spend 4. Innovation • Explore new platforms and opportunities in online advertising • Use initiative to identify, attend and present relevant extra-curricular events • Identify new areas for online development from which the business would benefit • Contribute to knowledge sharing activities amongst the Digital Marketing team and wider business Key relationships • PPC Manager • PPC Specialist • Head of Biddable Media • Head of Digital Marketing • Marketing, Product and Commercial teams • Marketing Analyst • Web Ops & Sales teams • Designers Key Skills & Requirements of our PPC Specialist The successful candidate will have and be able to demonstrate: • A passion for PPC and some PPC experience • Additional European language (preferably German) • Ability to manage stakeholders • Excellent verbal and written communications • Ability to use business acumen to make decisions on PPC strategy • Must have excellent attention to detail and the ability to effectively multi-task • Reconciliation of budget spend, analyse click and conversion data and ad expenses • Managing, testing and optimising keywords, ad text, position and landing pages based on performances of campaigns • Capable of managing large keyword campaigns • Effective team player in a cross-functional group • Delivery on volume and budget, across multiple sites and platforms simultaneously Are you a German speaker with PPC-related experience? If so, then we would love to hear from you. Please click ‘apply’ today – don’t miss out!
20 Mar, 2019