• London, UK
Full time
Disney Hammersmith, London, UK
This exciting opportunity to join the London Disney Store head office team will lead the CRM and Customer Loyalty Strategy for Europe and manage the implementation of this strategy for UK. Reporting into the European Senior Digital Marketing Manager, this role will need to work closely with the UK Digital Acquisition Supervisor to ensure that both the acquisition and retention plans are aligned and delivered effectively to drive traffic and sales as well as Guest loyalty, advocacy and brand favourability for Disney Store UK. This role is responsible for managing the Digital Marketing Coordinator. Responsibilities: Manage the UK Digital Marketing budget in partnership with the UK Digital Acquisition Supervisor to ensure the optimal split between acquisition and retention channels in order to deliver business targets Plan and deliver CRM strategies for Disney Store UK and encourage Guest retention and loyalty Oversee direct communications with Guests through CRM channels including email planning and delivery as well as management of social media platforms Work in partnership with The Walt Disney Company (TWDC) Digital Marketing/CRM teams, TDS Online and IT teams to understand key platform capabilities and ensure these work seamlessly to capture all required TDS Guest information at key points in the Guest lifecycle Lead Guest journey mapping, analysing touch points within the organisation to maximise commercial opportunities Ensure database is segmented effectively for targeted marketing activities Develop testing strategies for all aspects of CRM to ensure most effective approach for audience segments and product categories Develop Guest loyalty initiatives that inject ‘Disney Magic’ into the Disney Store shopping experience and promote advocacy Work in close partnership with the TWDC UK Digital Marketing/CRM teams to maximise opportunities for Disney Store across the wider business Support the EU Senior Digital Marketing Manager and act as an ambassador for CRM and Customer Loyalty within The Disney Store Europe (TDSE), supporting local EU teams and encouraging an environment where all markets continuously share best practice to maximise growth Continuously measure all channels and initiatives against key performance indicators and improve the effectiveness of the marketing activity through analysis of campaign results, consumer insight and best practice benchmarks Explore new business opportunities and marketing activities to further grow Disney Store sales Educate the rest of the TDSE Marketing dept, and other members of the TDSE business, on CRM for retail Work closely with The Disney Store North America (TDSNA) to share best practice Work closely with the Brand Marketing team to maximise exposure and interest in the in-Store activities Training & Professional Development Operate with integrity, champion change and be a good ambassador for TDSE Demonstrate an awareness of others, offer support, share knowledge and be a team player Take ownership of your professional development through regular career conversations with your line manager and utilising all available learning resources Proactively lead your team by example, with a focus on continuous process advancement Manage the training and development of all direct reports ensuring regular objectives are set, reviewed and feedback given Contribute to maintaining and enhancing the standard of training and development being given so that everyone has the tools and resources to do their role effectively and efficiently Basic Qualifications: Extensive experience of direct and digital marketing for e-commerce essential, preferably for a European multi-channel retailer Strong background in customer acquisition, re-engagement and retention strategies is essential Understanding of acquisition channels including paid search, affiliates, SEO is essential Proven budget management experience. Web analytics experience essential (Omniture experience preferred) Graduate calibre Commercial with good understanding of brand management Preferred Qualifications: Proactive and enthusiastic team player Creative with the ability to view situations commercially Confident and articulate communicator capable of inspiring collaboration in an organisation Autonomous Data literature and analytical Understanding of European local market culture Additional Information: Possible European travel To contribute to ad-hoc projects as the business requires Different to contracted hours and/or additional hours may be required to meet business needs
19 Nov, 2018
Disney Hammersmith, London, UK
Are you an undergraduate looking for a challenging and rewarding 12 month internship with Disney? Imagine working side-by-side with industry leaders in your field of study. Imagine gaining valuable skills to add to your degree within a family of legendary brands passionate about creating world-class experiences on a global scale.  Now, imagine yourself in a paid Disney Professional Internship. You will receive constructive on-the-job training and the opportunity to take on real responsibility within a supportive and encouraging business environment. As a valued employee you will receive essential knowledge to help you achieve success in your placement and onwards in your career.  We have a Digital Marketing Internship available for a native Arabic speaker. Our interns are fully integrated into the everyday tasks of one of our businesses e.g. Disney Channel, Walt Disney Studios, Disney Interactive, Disney Media Distribution or our Corporate group, playing a key role in providing commercial and creative support across the UK or EMEA. This role offers fantastic exposure to a wide range of responsibilities and will be an excellent springboard for your future career in Digital Marketing.  About you: MUST be an undergraduate returning to full time education in 2020 MUST have the legal right to work in the UK MUST be a native Arabic speaker Applicants should be studying a relevant Marketing degree subject and be able to demonstrate a passion for forging a career in marketing Strong MS Office skills essential Great attention to detail and specifically the ability to work accurately under pressure Good at prioritising and natural ability to tackle various admin duties What we offer: The opportunity to develop your skills and experience with Disney and help build the foundations of your future career The chance to work in a fantastic team environment, learning from the best and with the support of a brilliant community of interns The opportunity to be part of Company-wide learning and development initiatives including training and networking sessions, participation in our Annual Learning Expo and more… The chance to attend Family and Friends movie screenings, seeing the latest Disney releases in our in-house cinema or in the West End. Ability to join charity projects within the community, participating in our Disney VoluntEar schemes Annual salary of £21,000 with 25 days holiday (plus bank holidays) and fabulous discounts on Disney products and shows. We will give you the opportunity to gain experience working for the world’s leading entertainment company. There is no better place to show what you’re made of – apply now!
19 Nov, 2018
Disney Hammersmith, London, UK
We are seeking an experienced Communications Manager to join our UK team on a 12 month fixed term basis. The Communications Manager will be responsible for delivering communications for Disney Channels, allocated franchises and strategic initiatives in the UK. They will be expected to manage day to day implementation of campaigns in the UK (and EMEA where applicable e.g. franchises), and priority press office activity. The Communications Manager will also act as a key point of contact for Communications on projects, working with the Senior Managers across the PR team to build creative plans, which support the business goals, generate digital conversations and deliver traditional coverage. Responsibilities: Media and Influencers Maintain excellent contacts with the media and constantly seek out new opportunities to grow network Deliver publicity across a range of media including nationals, consumer, broadcast and digital Help define media strategy around specific campaigns and initiatives to deliver the best possible results Create compelling media materials to help drive coverage across a range of traditional and digital media Identity and manage relationships with influencers to reach key target audiences and deliver our campaign messages through co-created content PR Events & Campaign Delivery Oversee the day to day implementation of campaigns to support Disney initiatives utilising the team and agencies, encouraging creative and innovative approaches Champion digital communications and content creation, working closely with Social Media, Digital Marketing and partner agencies Work with the events team to maximise events, press conferences and talent tours in the media Present relevant campaign plans to key stakeholders to ensure all activity is leveraged across the wide business e.g. windowing PR assets with Marketing, Franchise, Social Media, Internal Comms etc. Pre-empt potential problem areas and flag concerns to line managers with appropriate solutions Supervise the creation of assets and help to localise global assets Write and ensure the appropriate distribution of press releases, review and approve the work of more junior colleagues Maintain and manage effective campaign budgets Coordinate day to day activities of a number of third party agencies including PR, Digital etc., and challenge them to deliver the best results Team Management Mentor, coach and (where appropriate) manage colleagues in the team on project delivery Day to day management of the UK Comms Supervisor Ensure quality control of all media materials Ensure work is effectively delegated across the team and flag any pressure points on specific campaigns or potential issues Nurture and give team guidance when necessary and give clear, concise briefs Drive evaluation process on key campaigns and ensure learnings are shared with the team Inspire colleagues and encourage creativity by coordinating talks with speakers, sharing examples of best communications practice and seeking innovative experiences for the team to attend Relationship Management Develop relationships with and ensure the appropriate flow of information between different channels in the business (e.g. Marketing, Programming, Digital etc.) Build relationships with the role’s network of teams across the company to best understand priorities, to ensure all press opportunities are maximised across campaigns, and assertively provide well-considered recommendations from a Comms perspective Drive press coverage and social conversations to help grow franchises and proactively seek out new opportunities Ensure stakeholders are kept up to date with key Disney UK coverage, potential issues and relevant industry stories. Maintain external awareness of the market by managing a broad range of external press contacts and by monitoring media for competitor activity and potential opportunities for the Disney organisation Represent Disney with external industry bodies as required Internal Communications Be the first port of call for information on allocated projects Represent the Communications team in inter-department meetings Champion all activity from an internal communications perspective to maximise potential across the business Basic Qualifications: Suitable candidates will possess the following skills and experience: Graduate level education preferred with significant relevant industry and professional experience (minimum 5 years) Able to run a campaign from end to end (plan, develop & deliver) and to understand the impact the campaign will have on the business Deep media knowledge across a range of markets and an ability to apply this expertise to the production of media plans A track-record of developing creative campaigns across different media and an ability to generate ideas and PR opportunities Capable of working at senior levels within the Disney organisation Able to manage talent in a professional and appropriate manner A proven track record of team management including coaching, mentoring and motivating Able to manage external agencies and able to draft agency briefs and select preferred partners Good commercial awareness and budget management skills Good understanding of the legal framework as it applies to the sector Good understanding of the Disney brand Good understanding of the digital landscape including creating contagious content, influencer management and social media evaluation Additional Information: Right to Work Please note that all of our UK based roles require you to have the existing right to work in the UK.  About Direct-to-Consumer and International: Comprised of Disney’s international media businesses and the Company’s various streaming services, the Direct-to-Consumer and International segment aligns technology, content and distribution platforms to expand the Company’s global footprint and deliver world-class, personalized entertainment experiences to consumers around the world. This segment is responsible for The Walt Disney Company’s direct-to-consumer businesses globally, including the ESPN+ sports streaming service, programmed in partnership with ESPN; the upcoming Disney-branded direct-to-consumer streaming service; and the Company’s ownership stake in Hulu. As part of the Direct-to-Consumer and International segment, Disney Streaming Services, developer of the ESPN+ and Disney-branded streaming platforms, oversees all consumer-facing digital technology and products across the Company. About The Walt Disney Company: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. This position is with The Walt Disney Company Ltd., which is part of a business segment we call Direct-to-Consumer and International.  
19 Nov, 2018
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