• Brighton, UK
TrustedHousesitters Brighton, UK
13 Aug, 2018
Full time
The best tech businesses grow via referrals, incentivising their engaged network to sign up their connections. If you live and breathe referral marketing, we want to talk to you. We are looking for a Referral Marketing Manager to develop, implement, track and optimise our referral programme, looking how it runs through our product (the website and app) and our CRM.    What does a Referral Marketing Manager do? You should have a strong grasp of referral strategies and be able to lead integrated referral campaigns from concept to execution. You will work with product and marketing teams to ensure these strategies are delivered in a timely and successful manager. You will be measured on the success of the referral scheme and the number of people who sign up as a result of referral strategies you put in place.  You will have enough experience to be the referral specialist, showing us as a business how to do things. There is a framework already, but you will be required to improve, optimise and perfect it until referral becomes one of our primary channels.  Even though you need to be a search specialist, you will need to understand how referral fits into our overall marketing mix and be willing to work collaboratively with rest of the team.     Skills and Experience Lead the referral strategy, working with the Chief Marketing Officer on the vision, objectives, budgets and planning Plan and execute all referral campaigns in conjunction with the marketing and product teams Take responsibility for referral performance, tracking and reporting Identify trends and insights, and optimise performance based on the insights Be an expert experimenter - test and learn being your MO Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate   Person Specification Degree-level education in marketing or a related field Proven working experience in referral marketing, preferably in a technology/network business Demonstrable experience leading and managing referral campaigns Highly creative with experience in identifying quick wins Experience with A/B and multivariate experiments, using a ‘test-and-learn’ approach Solid knowledge of website analytics tools, particularly Google Analytics Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Management experience desirable A love of pets, travel and a passion for what TrustedHousesitters offers