NCT London, UK
(12 month FTC) This is an exciting opportunity to develop and manage the digital advertising across social channels, google grant and email and help deliver a step change in the charity’s approach to brand, marketing and digital activity. Established in 1956 the NCT is here to support parents. We provide accurate, impartial information parents to allow them to decide what’s best for their family, and introduce them to a network of local parents to gain practical and emotional support. We support parents through their first 1,000 days of being a parent starting with pregnancy through to their child’s second birthday. Our vision is of a world in which no parent is isolated and all parents are supported to build a stronger society. Main Purpose of the Role To work closely with our Digital Marketing Manager to create and manage digital advertising; PPC, social advertising and email which increases our reach, brand awareness and grow the number of enquiries of the charity’s key products/services. Overall Objectives Project manage research, planning, delivery and evaluation of specific campaigns, in line with the charity’s strategic aims and plans. Contribute to the development of long-term marketing plans by identifying new opportunities and trends in traditional and digital media. Track and evaluate the success of specific campaigns using analytic tools (including Google Analytics) and feed this back to others for future improvement. To assist with the day-to-day creation, production and distribution of internal and external communications. Commission and deliver marketing services within brand guidelines as necessary and to budget. Responsibilities Be responsible for writing, budgeting and delivering integrated marketing plans across online and offline channels, including Facebook and our Google Grant account. Researching, writing/producing and editing high quality SEO-friendly content copy and content for the NCT website. Manage listing site placements and develop in-bound linking. Measure, analyse and deliver actionable insight on marketing activity. To work under the direction of the Digital Marketing Manager on the planning and delivery of marketing projects to raise awareness of NCT and take-up of services, including membership, courses and local projects. Develop and maintain a clear understanding of NCT’s current and potential markets.
07 Nov, 2018