Full time
Dyson Malmesbury, UK
Working closely with the Marketing Director, this role will provide leadership to our existing marketing team, leading across a team of Marketing Managers to address the unique challenges facing the market including the challenge of rapidly growing brand awareness and maintaining share. This role will work closely with a network of marketing colleagues based in Dyson’s global and local functions to help shape the right plans to drive success in GB. Market Overview Dyson GB has achieved its ambition, growing at an aggressive rate in past years. 2018 and beyond will bring new challenges to Dyson GB, continues to focus on the growth ambition whilst also needing to transform the categories, brand communication and organisation. Function Overview Pivoting to new technologies within categories and pro-actively managing change with our retailers will be a key focus. The planning and execution of world class marketing plans to continue to penetrate more GB households with the right technology will be critical in delivering our stretching profit targets over the coming years. Accountabilities Leadership of media planning, evaluation and auditing; encompassing of all marketing channels; media, digital, customer (trade) marketing and PR.  Development of brand communications strategy across Personal Care Category  Management of the GB strategy and key projects; Pro-actively managing product pipelines and changes in retail/sales strategy.  Build, develop and promote an effective team  Development of campaigns for specific audiences Skills Solid marketing background with proven experience at a management level. Mandatory to have had experience of brand management i.e. simultaneous management of product marketing and communications. Robust experience within Personal Care is preferable. Strong knowledge of traditional and digital media Line management experience essential. Benefits Overview 27 days holiday plus eight statutory bank holidays Pension scheme Performance related bonus Life assurance Sport centre Free on-site parking Subsidized café and restaurants Discounts on Dyson machines
28 Aug, 2018
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