ActiveWin

Full time
ActiveWin Manchester, UK
We are a leading digital marketing company who need a  junior SEO executive  to join our quietly cool business. ActiveWin is the heart of digital activity for Betfred, providing a mahoosive range of digital and technical services. We need to expand our focus to improve conversion rates for our flagship brand, Betfred, through SEO.   A week in the life of a junior SEO executive might look like this: Assist in executing a shiny new SEO plan for Betfred’s website, incorporating all aspects of optimisation (technical, content, language, etc.) and having a nosey around our in-house brand sites Scouring the Betfred website for opportunities to ramp up SEO effectiveness Tweaking quality content people love to read by sprinkling them with killer keywords that the search engines love too (and tagging them properly)   This job might be for you if: you mentally correct your friends’ English…and your family’s…and just about everyone else’s you know your way around basic HTML (the bits you need for SEO) you can write a title that tells a reader (and Google) everything they need to know about the article they’re about peruse, and you didn’t even break a sweat doing so you know exactly what an anchor tag is, and what its most important attributes are for SEO   We absolutely need you to: have a firm grasp of the English language and SEO marketing jargon understand search engine optimisation for websites identify keywords that convert be able to further your SEO skills through self-study   It would be really cool if you: have your own website or blog showing off your work, stories, articles or rants can send us a link to aforementioned website or blog so we can have a shufti could explain the basics of SEO to our copywriters so they write exceptionally good content that ranks well   The honest truth is: You’ll be doing different tasks for different microsites and webpages on a daily basis. You’ll need to be organised and able to manage your own time We’ll train you thoroughly and have over 100 people on-hand to help you learn; we’ll send you on any courses you need ActiveWin is an optimistic and honest brand that values integrity. You will need to possess these qualities to fit in with the team and our ethos (just be awesome and we’ll love you)
23 Aug, 2018
Full time
ActiveWin Manchester, UK
ActiveWin Media are looking to recruit a hardworking and enthusiastic CRM Campaign Executive to join their expanding operation in Manchester. Working with the all departments you will be part of a team delivering a sophisticated multi-channel, optimised CRM strategy which supports the growth of Betfred Digital. An understanding of the external market and competitor activity will also play a part in the continuous improvement of Customer promotional offers and journeys. The successful candidate will work within the both the active and lapsing stage of the customer’s lifecycle and will be tasked with executing and analysing promotional campaigns which retain the customer base whilst also increasing their value to the business.   You will be expected to: Liaise with the CRM Manager and Team Leader to execute the promotional roadmaps to deliver the strategy outlined by the CRM Director and Manager. Segment the customer base to offer the right promotions to the right customers and achieve maximum uptake and results for the business. Support the team leader to identify customer segments within product verticals and serve relevant promotions to maximise LTV. Understand KPI performance, trends and opportunities to improve future campaigns. Implement, test and refine, automated multi-channel journeys bespoke to customer clusters which deliver increased customer lifetime value. Analyse the output of the communications team to ensure objectives are being achieved and further optimisation occurs. Work closely with the promotional executive to analyse end to end performance of the promotion and optimise for future activity. Work closely with the on-site content manager to ensure full coverage of the promotion for on-site touch points. Backend systems configurations including bonus setup and reporting. Be proactive in identifying opportunities to maximise customer contact and improve the overall customer experience. Keep up to date regarding market standards with a focus on retention activities in the market   Experience and Skills Minimum of 1-2 years’ experience in Digital Marketing, CRM or Email Marketing. Educated to degree level (preferable but not essential) Excellent organisational skills and ability to multi-task Project leader skills and stakeholder management Clear understanding of the principles of customer segmentation. Strong Excel and analytical skills Results-driven and commercially aware Meticulous eye for detail Self-motivated, uses initiative and ambitious Team player, sociable, can quickly adapt to change
23 Aug, 2018
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