TUI Luton, UK
The Senior Paid Search Manager has a key role at the heart of the TUI business. TUI is looking for someone who is driven, motivated and highly capable to lead our talented paid search team. This person is responsible for driving significant volumes of qualified traffic to our websites of TUI, First Choice and Marella Cruises. All with the aim of selling over 4 million holidays to our customer’s online and supporting our business growth. Paid Search is the largest area of the paid marketing team with a budget of over £25m, so this individual will have a significant impact on the performance of our business. We are focussed on continually improving our marketing and driving greater efficiency and use of media spend. We are looking for someone who can set the vision and strategy for the paid search at TUI and who can motivate and lead our team of paid search experts. The individual will also work with our agencies to deliver the best possible outcome for the business. We are looking for someone with a keen eye for detail, who can execute with rigour across our large volume of activity whilst making the most of the technology we use and to automate where possible. This person should also be able to collaborate with wider marketing and commercial teams to ensure an optimal mix of traffic and relevant targeting. What you will be doing As Senior Paid Search Manager you will be responsible for managing, on a day to day basis, the performance of the paid search accounts. You will work with your line manager and direct reports to proactively drive improved performance of our paid search campaigns for one of the biggest travel brands in the UK. You will be responsible for monitoring and analysing performance overall against traffic, CPA and ROI goals and continually make and implement recommendations for optimisation and ongoing growth. You will have responsibility for developing and maintaining a reporting framework that clearly attributes value in search marketing and communicate this to the wider business. You will also define the year’s strategy for paid search with the view to having best in class accounts which supports the businesses trading needs. This role will be the focal point of managing both internal and external relationships. You will be expected to lead the vision & strategy for paid search and ensure key projects are on track whilst communicating to senior stakeholder, peers and external agencies. You will have a team of 4 paid search executives and senior executives for whom you are responsible for leading and inspiring to get the most out of the team. What we are looking for • Extensive experience in PPC (essential), having managed large, complex PPC accounts • Someone with an appetite to continually learn and wants to stay at the forefront of marketing • Experience of managing and developing high-performing PPC teams • Strong commercial acumen with the ability to manage profitability • Good communicator with internal departments and external partners • Highly numerical and strong analytical skills • Must be flexible to adjust to a fast changing environment • Excellent verbal and written communicator • Strategic thinking with the ability to get stakeholders to buy-in to your vision • Team Player with the ability to be autonomous in their work • Experience with Search Ads 360 or similar bid management tools Working within TUI group TUI UK and Ireland is the UK’s largest tour operator with key brands including TUI, First Choice, Marella Cruises and Crystal Ski Holidays. Sub brands include Sensatori, Sensimar, and Family Life, as well as First Choice Holiday Villages and SplashWorld Resorts. Our airline is the UK’s third largest with 62 aircraft operating to over 88 destinations in 30 countries. We have a team of more than 10,000 employees serving over 5.5 million customers each year. It’s our people that make us number one TUI Group is the leading tourism business with over 67,000 employees across the world. The Group includes our unique hotel portfolio, our cruise ships, our own aircraft, tour operators, travel agencies, and much more. At TUI, we have embarked on a journey of development towards a more digital, connected and integrated future. But we haven’t arrived there yet. Join us now and shape the future of travel. You can look forward to a competitive salary, pension scheme and further benefits such as generous holiday discounts, great rates with foreign exchange and discounts with retailers.
18 Feb, 2019