£25,000 - £28,000 yearlyAge UK London, UK
17 Aug, 2018Full time
Support the digital marketing team and the offline marketing managers across all the marketing activities, digital platforms and channels, that addresses identified customer needs. Main Responsibilities • Helping execute the digital marketing activity plans for Age UK Enterprises range of products in association with the Digital Marketing Manager, the Digital Channel Manager and Age UK Digital team to achieve budgeted sales and enquiries; • Support the digital team in executing, monitoring and reporting on digital campaigns, this includes PPC, SEO, Display, Social media and email marketing; • Support the digital team in prioritising the online advertising agency tasks; • Support, execute and report on the SEO activities/projects led by the online advertising agency • Support, develop and report on the social media strategy • Arranging meetings and booking rooms • Raising PO’s and paying invoices and overall be responsible of tracking the online budget (forecast vs actual cost) • Support the marketing managers and their team with any queries or tasks the may have • Ensure tracking is in place on all digital communications and integrated with the web analytics provider, this includes be responsible of all the UTM tracking. • Attend regular status meetings with agencies • Attend regular weekly meetings with the marketing managers • Attend regular weekly calls with the online advertising agency • Be responsible to update internal reporting on a weekly and monthly basis • To liaise with the other internal managers, Age UK CRM, The Trading Alliance, Partners and others in Age UK Enterprises involved in digital activity • Ensure all campaigns comply with FCA, Ofgem, Gambling Commission and charitable best practice guidelines • Ensure that all campaigns, digital collateral, content and promotions go through the agreed approval process • Ensure that the digital division complies strictly with TCF and the requirements of the FCA with regard to sign off and compliance. • Work with Digital, CRM, Legal Department and others to ensure we, our Partners and the Trading Alliance members operate within Data Protection Act and other industry standards • To work with the Finance Department to ensure the Digital Marketing budget is maintained and monitored. Experience Essential: • At least two years digital marketing experience. • Understanding of social media, paid social, SEO and affiliate • Content management systems & experience of updating web copy and creating landing pages • Competent with excel (being able to create pivot table and use v-lookup) and google analytics. Desirable: • Experience in digital marketing in a financial services environment. • Understanding of Paid search and Display • CRO AB testing experience • UX Experience Skills & Knowledge • Strong analytical skills, and ability to interpret and use data reports • A good working knowledge of web analytics. • Cost conscious and a keen negotiator • Good relationship management skills. • Advanced knowledge of Excel. • Understanding of the principles of design for digital communications. • Good written and verbal communication skills. • Highly motivated “self-starter” – able to set priorities and work to objectives without supervision. • Empathetic with older people • Strong persuasive and interpersonal skills. • Able to collaborate and influence internal and external customers and suppliers • Excellent eye for detail. Additional Information This role description is not intended to be exhaustive in every respect, but rather to clearly define the fundamental purpose, responsibilities and dimensions for the role. Therefore, this role description does not describe any individual role holder. In addition to the contents of this role description, employees are expected to undertake any and all other reasonable and related tasks allocated by line management.