Travelopia Crawley, UK
Operating across the globe including Europe, Australia, North America and Canada, we’re passionate about being the best and pride ourselves on the unique and diverse range of holiday experiences we offer our customers. Our combined businesses are the world’s largest provider of specialist and experiential travel with a range of unique experiences, from private jets, polar expeditions, sailing, ski holidays and more. As Head of CRM you will be responsible for helping shape the CRM future of three of the UK’s best and most exciting travel brands. Working alongside our Group development team you will define our requirements and be part of the delivery team. You will exploit our developing CRM capabilities by utilising our new tools to build class-leading customer journeys and programmes. Your keen analytical skills and your ability to let you derive insight that you can turn into actions will surely help you in this role. As part of the Marketing Leadership Team you will work collaboratively to deliver both long-term strategic objectives as well as delivering short-term trading goals. You will lead a team of 3 marketing professionals but your expertise and enthusiasm for in-depth insight will see you work closely with our Insight and Analytics teams. What you will be doing Be responsible for the development of the Tailormade brands’ CRM delivery. This is a newly created role and the selectedindividual will be involved in delivery of the toolkit and data structures as well as building new CRM activities with our existing tools and subsequently of our new toolkits. The role-holder will build leading CRM conversion journeys for existing and new prospects as well as for our Repeat guests. The Head of CRM will have demanding targets to achieve both within each brand and across our brands. To this end, they must be resilient, highly motivated and have a real sense for delivery. The role-holder will work collaboratively within the Marketing team to help build and deliver our long-term strategy and short-term trading. As Head of CRM you will: - Lead and inspire a team - Deliver a strategy to efficiently acquire convert new prospects into customers within agreed budgets and parameters. - Deliver high quality marketing campaigns designed to retain our customers - Build high value cross-brand promotions designed to deliver cross-sell and enhance customer value - Work collaboratively across the Group to develop best-in-class customer programmes - Become the Tailormade Business Owner for IT delivery related to CRM - Define a data collection and collation strategy from which customer programmes are built - Use existing segmentation and define further programmes to customise communications - Work with Head of Acquisition and Head of E-Commerce to deliver a seamless journey from initial contact through to retention irrespective of channel - Work with the Marketing Director to buildlong-term strategy designed to deliver business objectives - Deliver high quality tactical marketing campaigns in line with agreed marketing strategies. - Manage agency and partner relationships to deliver best outcomes to Travelopia - Collaborate across the business with sales and trade teams to ensure all journeys remain relevant - Keep current with new market trends and changes for ecommerce to ensure expertise, experience and best practice is shared across Travelopia. - Under the guidance of Line Management, perform tasks that ensure Travelopia’s compliance with the Travelopia Customer H&S Policy What we are looking for - Minimum 5 years’ experience in consumer-marketing environment with at least 3 of those leading teams - In-depth demonstrable knowledge of leading CRM strategies - Demonstrable experience of building CRM strategies to deliver customer growth - Highly analytical and able to demonstrate where analysis has been used to drive outcomes - Knowledge of CRM systems. - Able to manage large marketing budgets and optimise spend to deliver best outcomes. - Experience of managing a team and be able to provide examples of achieving results. - Agency management experience - An excellent eye for Creative execution and able to understand and design a proposition - Highly flexible, positive and resilient with the ability to be innovative and collaborate. - Excellent stakeholder management skills. - Must have excellent attention to detail and the ability to effectively multi-task. - Delivery to time, budget and quality expectation, across multiple initiatives simultaneously - Excellent verbal and written communication skills - Self-starter - Must be able to work as and be part of a team. Working with us Join us and in return you'll be rewarded with: - Competitive salary - Various employee discounts and offers - Cycle to work scheme - Contributory Pension scheme - Career progression opportunities Please note that for all benefits, details were accurate as at the date of publication. Any changes will be notified to you upon your start with the Company.
21 Mar, 2019