30 Mar, 2018Full time
Working with the Onboarding, Active and Comms departments you will be part of a team delivering a sophisticated multi-channel, optimised CRM programme to lapsing customers in order to minimise attrition and maximise overall LTV as well as reactivating the lapsed and dormant database with engaging and creative promotions/campaigns. An understanding of the external market and competitor activity will also be vital in the continuous improvement of campaigns and customer journeys. Responsibi lities: Create and manage automated, multi-touch, targeted customer lifecycle email marketing programs relevant to the Winback Base and specific to the eGaming lapsing, lapsed and dormant database. Manage, monitor and optimise a continuously evolving suite of bespoke promotional offers to successfully retain early lapsing customers and reactivate longer term lapsed customers. Manage reactivation campaigns around product launches and high profile network promotions. Utilising customer behavioural data, work with the Campaign Analyst to identify early lapsing and lapsed winback opportunities. Understand KPI performance, trends and opportunities to improve future campaigns. Be proactive in identifying opportunities to maximise customer contact and improve the overall customer experience including creating customer segments and micro-segments. Working with the Campaign Analyst to understand customer behaviours to ensure we’re delivering highly targeted data-led campaigns to the correct audiences to improve retention and reactivation rates. React to seasonal & campaign performance requirements to ensure the highest levels of success. Keep up to date on market standards with a focus on reactivation activities in the market. Drive your team to deliver a successful cross sell programme using Betfred specific and Rinse campaigns. On-going reporting and analysis of reactivation campaigns to ensure ROI is achieved and are delivering against agreed KPIs and forecasts. Manage a small team of Campaign and Promotions Executives. Ensure all promotions, terms and conditions and campaigns are compliant and in line with the Gambling Commission and ASA guidelines. Experie nce and Skills: Educated to degree level, ideally in business or marketing related subject or a minimum of 2 years’ experience in Digital Marketing, CRM or Email Marketing. Interest and knowledge in online gaming and marketing. Understanding of the principles of customer segmentation. Excellent organisational skills and ability to multi-task Strong Excel and analytical skills Results-driven and commercially aware Ability to work under pressure, to precise best practice guidelines while meeting deadlines. Self-motivated, uses initiative and ambitious Team player, sociable, can react quickly to change Experience working with CRM tools.