30 Mar, 2018Full time
As a result of explosive growth in online gaming, Betfred is on the lookout for a dynamic digital superstar to join our team in the heart of Manchester city centre. The successful candidate will take responsibility for the optimisation of all outbound communications sent to our on-boarding and win-back customer bases. Only grafters need apply, since you will be working closely with the promotional CRM teams, drive testing plans, be instrumental in developing the company’s technology roadmap, and keep a focus on increasing ROI and customer LTV. Does this sound like you? Keep reading…. Responsibi lities: Work closely with the Communications Manager to design communications strategy for on-boarding and Retention customer bases. In collaboration with the Active Team Leader, manage the quality and consistency of all outbound communications. Along with promotional CRM teams and Mobile and Email executives, plan engaging, multi-channel campaigns in line with the sporting and product calendars. Work with Communications Analysts to define and report on key KPIs and optimise future campaigns. Ensure all outbound communications and are fully compliant in accordance with ASA and GC guidelines. Manage and develop a team of two communications executives to achieve agreed strategy and business unit targets. Keep abreast of emerging technology and work with Active Team Leader and third parties to ensure all features of current marketing systems are being used effectively. Experie nce and Skills: Knowledge of marketing communications systems, such as Dotmailer, Mgage and Otherlevels is desirable. Up to date knowledge of ASA and GC guidelines. Genuine interest in the betting industry, and desire to understand the business’ findings. Strong leader with a background in staff development. Excellent interpersonal skills. Strong written and verbal communication skills. Ability to work on multiple tasks and prioritise own time. Strong attention to detail. Self-motivated, uses initiative and ambitious. Team player, sociable, remains calm under pressure.