The Digital Marketing Job Search: What You Need to Know
Did you know that there are set to be 150,000 jobs in digital marketing by the end of this year?
The industry is growing at an incredibly fast rate, driven forward by tech advancements and client demand. If you want to be a part of the digital marketing revolution, now is the time to jump on board!
But, with more exposure comes more competition. How do you make sure you get the job of your dreams, even if you haven't got any experience?
Take a look at our tips for helping your digital marketing job search become a success.
Choose Which Career You Want
In the world of digital marketing, there are a ton of different career paths you can take. The first thing you have to consider is whether you want to be freelance or in-house.
Freelance careers are a little riskier but give you more freedom. You can work remotely, choose how much you work, and charge a fee that you decide on. But finding clients is time-consuming and you're never guaranteed to have work, making your income a bit more up and down.
In-house is a more reliable career, but you will be tied to one company on a contract where they make the rules. You'll have reliable pay, but they'll decide how much, and you'll always have clients as long as the company does. In some ways, this is the easier route, but it does take away the freedom of freelance.
Once you've decided on whether you want to do in-house or freelance digital marketing, it's time to pick the job you want. Here are just some of the roles you can find:
That's just a sample of roles in a digital marketing company. Look into each and find one that appeals to you.
Know the Skills
One of the best things about digital marketing roles is that a lot of companies aren't looking for degrees, qualifications, or experience but real skills. Of course, if you've worked as a social media manager before they might be more inclined to hire you, but if you haven't, it won't always damage your chances.
By showing that you have the necessary skills, you can get great roles in the industry. A lot of the time, real examples work a lot better than qualifications on a digital marketing cover letter and CV. Make sure you know every technical aspect of the job you're going through and keep up with industry news.
If you're going for a social media job, for example, make sure you know terms like social media footprint and how sponsored content works. You need to be able to show you're an expert in the field. You should also read up on the latest social media algorithms or changes to the way companies are marketing on social platforms.
If you can show them the work you've done before, this is will work in your favour. So, why not take on a freelance marketing job for a local company or a friends business? Put what you've learnt into action and create a working example of what you can do.
Digital Marketing Courses
If you're fairly new to the industry, that doesn't have to stop you from learning. There are plenty of digital marketing courses available online that can teach you everything you need to know. See, there really is no need for a college course when you have so much available to you on the world wide web!
Here are some great courses you can take to improve your skills:
- Google Academy for Ads (free) - Learn about PPC on Google AdWords and earn a legitimate certification you can use on your resume
- Google Analytics Academy (free) - Become a Google Analytics expert and learn about how to use data to make better business decisions
- HubSpot Inbound Marketing (free) - This is a great course that goes over the basics of inbound marketing to give you a great base of knowledge to build on
- Hootsuite Academy (free) - Earn an industry-recognized certification for social media marketing
- Facebook Blueprint - Become an expert in Facebook and Instagram Ads
- Market Motive's Master's Course - Gain access to over 250 hours of in-depth digital marketing training covering topics like PPC, SEO, and content marketing
Start the Job Search
Once you've brushed up on your expertise and got the skills you need, it's time to start the job search! One of the best ways to do this is by searching through job search websites. Here, digital marketing companies will regularly post their job vacancies with detailed descriptions.
One of the best job search websites for this industry is Digital Marketing Jobs. This site is dedicated to digital marketing roles only, making it easy to filter out the careers you're not looking for. There are also plenty of filters you can set, including location and role, making it simple to find your dream job.
The process to register your CV is also very easy so you can show your skills off to your potential employers. If you're looking for a role in digital marketing, make sure you search on here regularly. There are plenty of opportunities, so make sure you're there to take them!
Find More Digital Marketing Careers Tips
If you're thinking of taking up a career in digital marketing, ace the job search with more tips and tricks from Digital Marketing Jobs. Be sure to check out the Careers Advice page for tons of helpful information to help you find the right career!
If you need any more help, be sure to get in touch with our team.