Digital Marketing Career Advice and Insights

Blog Topics

Social media is a growing in importance for all types of organisations in many different fields, be it a traditional corporation, a local small business, or a non profit/NGO institution. As people spend more time on Facebook, Twitter and Instagram, it makes sense from a marketing and customer relation perspective for businesses and organisations to be there, too. So, whether you are a digital marketing graduate looking to...
Social media marketing is one of the types of marketing that has grown over the last few years. It's newer than some other types of digital marketing, with social media only really having taken off around 15 years ago. The social media sites that were popular then aren't the same as those that people use now. You would struggle to find a lot of people using Myspace now, whereas many use Facebook, Instagram or Snapchat. The use of social...
It’s taken a long time for digital marketers to really get to grips with social media. In fact, it’s only in the last five years or so that they’ve begun to successfully leverage this powerful online tool. Today social media impacts almost every part of our lives. It’s routinely used by families to stay in contact and gets a mention every news day on every news channel. People use it to form groups of support and...