Career Advice

What Does a PPC Specialist Do?

Are you looking to up the ante on your company's digital marketing strategy? Perhaps it's time to hire a PPC specialist to help you out!

By Digital Marketing Jobs Board

Are you looking to up the ante on your company’s digital marketing strategy? Perhaps it’s time to hire a PPC specialist to help you out!

If so, what questions should you ask to find the best person for your job? How much will they cost? What can they do for me that I’m not already doing with my current strategy?

These are just some of the many questions that come to mind when hiring someone new. This blog post will discuss everything from what a PPC specialist does. We will also cover how they help businesses grow revenue through advertising.

Whenever you’re ready to learn the ins & outs of a PPC expert, keep on reading.

What Is PPC?

PPC, or Pay-Per-Click, advertising is a form of online marketing where businesses pay to have their website appear as one of the first few results on a search engine.

You then pay the search engine for that click when someone clicks on your ad. This type of advertising can be highly beneficial for businesses because it allows them to reach more people in a shorter amount of time.

What Can PPC Do for Your Business?

PPC can do wonders for your company’s bottom line. For example, let’s say that you are an auto repair shop in Cleveland, OH, and have been using the same marketing strategy for years – posting flyers around town, handing out business cards to potential customers, etc.

While this type of advertising is not going away anytime soon (and is still essential to any small business), PPC will help you cut through all of the noise online so that people who are looking to find a local mechanic see your ad instead!

In just one month using Google Adwords PPC services alone, you would be able to increase our monthly organic traffic by countless percent.

Your account manager also helped you successfully promote our blog posts which resulted in thousands of dollars worth of sales in just days.

PPC Benefits

As we mentioned before, PPC ads appear as one of the first few results on a search engine. This means that more people will see your ad than if you were to rely on other forms of advertising alone.

Increased Traffic

When someone clicks on your ad, they are taken directly to your website. This increases the chances that they will become a customer.

Targeted Кraffic

Because PPC ads are targeted specifically to people looking for your product or service, you’re less likely to waste time and money reaching those who aren’t interested in what you have to offer.

Measurable Results

Unlike some other forms of marketing, with PPC, you can track precisely how many people click on your ad and become customers.

This means that you’ll be able to see the results of every dollar that you spend, which will allow you to make more informed decisions in the future about where to invest your marketing budget!


Nowadays, with everyone online doing their advertising (whether through SEO or PPC), companies are becoming increasingly competitive for attention from potential buyers.

Businesses must adopt an effective digital strategy to reach people ready and willing to purchase their products/services.

What Does a PPC Specialist Do?

So now that we know what Pay-Per-Click advertising is, let’s discuss the various ways that an expertly trained PPC specialist can help your business grow!

These individuals are skilled at creating ads and handling every aspect of managing your campaigns on search engines like Google AdWords.

They will take care of everything from organizing keywords and analyzing traffic patterns to optimizing bids, ad copy/creative optimization, landing page experience optimization, quality score reporting, performance metrics tracking, and more!

Anything related to pay per click management they handle, so you don’t have to.

How Much Will They Cost?

Now that you know exactly what they can do for your business let’s discuss how much it will cost to hire one!

The amount of money that an expert PPC specialist will charge varies depending on many variables, such as the size of your company and the total monthly ad budget.

For example, companies with larger budgets (around $20k per month) are typically charged around 15% or more of their overall budget. At the same time, other businesses may get away with paying a lower percentage fee which could start at less than half that percentage rate.

In addition, some PPC specialists work exclusively on retainer contracts where clients pay them every month regardless of whether there is activity going on regarding paid search advertising. These individuals typically charge a flat fee each month but get to spend all of their time focused on your company’s account(s).

How Do They Help Grow Revenue?

Now that you know how much it will cost and what they do let’s discuss the benefits of hiring one! PPC specialists can help increase ROI in just 30 days or less, for starters.

If done correctly, these professionals could generate more than $50 in revenue for every dollar spent on pay-per-click advertising, which is why many companies choose this type of marketing method above others within the digital sphere.

Lastly, when working with an expertly trained professional who has experience managing similar accounts (i.e., businesses like yours), there are no limits to how much revenue your company could generate!

So if you’re looking for a way to increase website traffic and sales, then hiring an expertly trained PPC specialist might be the right solution for you.

What to Look for in a PPC Specialist?

Now that you know all there is to know about PPC specialists, it’s time to start your search! When vetting candidates for the job, make sure to ask them these fundamental questions in order to get a better understanding of their skills and experience:

  • What types of businesses have you worked with in the past?
  • Do you have experience managing accounts similar to ours?
  • Can you provide examples of successful campaigns you’ve run in the past
  • What kind of reporting do you typically send your clients?
  •  How often do you recommend updating our ads/keywords/landing pages?

By asking these questions, you will be able to determine if they are qualified for the job and how much experience they have. Besides asking questions, you should look for these qualities in a PPC specialist:

  • Strong analytical skills
  • Experience with Google AdWords (or other major search engines)
  • Excellent communication and customer service skills
  • Organized and detail-oriented

If you can find someone who has all of these qualities, then you’ve hit the jackpot! But even if they don’t have all of them, as long as they have a majority of them and are willing to learn, then they would be a great addition to your team.

Common Mistakes Made When Hiring a PPC Specialist

Although hiring a PPC specialist can be beneficial for your business, companies make some common mistakes when choosing the right person for their job.

For starters, many companies try to go cheap and hire someone who doesn’t have experience or isn’t qualified enough to do the job correctly. If you want results, don’t settle- especially on something as crucial as spending money on advertising!

Another mistake that companies often make is trying to manage accounts themselves.

At the same time, it may seem like more of upfront cost savings by not paying someone else to do this part of your marketing strategy. If done incorrectly (or without proper training), it can end up costing you even more in revenue generation.

Think about it. Would you rather pay someone a one-time fee to manage your account correctly from the start? Would you lose out on potential leads and sales due to an improperly handled campaign?

Lastly, not giving PPC specialists enough time can also be detrimental to your growth. Like any other form of marketing, Pay Per Click takes time to perfect. This is why you must give your specialist at least a few months (if not longer) to get things up and to run smoothly.

PPC Done Right

Now that you understand the benefits of what a PPC specialist does and how to choose the right one for your company, it’s time to put this information into practice!

By working with a team of experts who can give you insight into what does and doesn’t work within your industry, there is no limit to the amount of revenue that your campaign could generate.

So if you’re looking for a way to increase website traffic and sales, then hiring an expertly trained PPC specialist might be the right solution for you.

Get in touch with us now if you’re looking to recruit a PPC specialist.

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