Conversion rates are one of the best indicators of how successful an online store is. Just because there are a lot of visitors who browse the store, it hardly means anything if they do not spend money, right? After all, the goal of running an ecommerce business is to make profit.
Conversion rates vary from store to store, but there are some businesses that do better than others. Missing a proper strategy and struggling to figure out how to improve the results can be detrimental to the overall success of a business.
Thankfully, there are multiple ways to boost conversion rates. Below, you will find 9 ideas that can help boost your eCommerce sales.
Import Customer Reviews
The first idea on the list is about customer reviews. Shoppers are more inclined to spend money if they have guarantees about the goods or services they are about to buy.
Customer reviews work as a safety net because it provides feedback from previous purchases. Detailed reviews offer insights into what other shoppers can expect and whether they should or should not spend their money.
Opinew, which is a Shopify reviews app, is a great solution to a review problem as it allows you to import reviews directly to your store and display them for shoppers to see.
Discounts are one of the most effective methods to boost conversions. Customers are more likely to purchase stuff if they see it has a discount because they get to save money. Running limited discounts and creating the fear of missing out is worth a try as well since doing so would drive sales even more.
Optimize Your Website
Creating a memorable website should not be difficult, given how many different platforms and optimization tools are available these days.
However, when it comes to ecommerce, the goal is not necessarily to develop a memorable website but rather a website that functions properly and allows for a good shopping experience.
For example, some website owners are cheap and do not invest enough in proper hosting service. This leads to problems with a website’s uptime and loading speed.
If a shopper has to wait for pages to load for too long, they will not bother and seek an alternative, causing you losses rather than gains.
Hire Mobile App Developers
Mobile optimization is another example of how you can improve your website. However, that should not be an issue because most site themes are mobile-friendly and require little to no modification after implementation.
What you should consider, though, is hiring app developers so that you can benefit from iOS and Android applications for your store.
Shoppers who use smartphones and tablets should be able to do their shopping on an internet browser, but using a native app is more intuitive and hassle-free.
Have Great Customer Support
Great customer support is one of the cornerstones of a business, and an online store is no exception to this rule.
Imagine a customer who is interested in spending money but has some questions to ask, and the information is unavailable on a website. Contacting customer support is a sound action, but it is also natural to expect an answer almost instantly on not just the website but social media or email.
Unless customer support is doing its part, it is hard to expect great conversion rates from shoppers who have questions to ask.
Create Simple Checkout Process
An overcomplicated checkout process is usually not a good sign. Online shoppers want a hassle-free experience, and they are likely to abandon their shopping cart if the checkout process takes too long or is too complicated.
Do not force shoppers to create an account. Give them the option to shop as guests. Also, remember to provide multiple payment methods because not everyone has a credit card or a PayPal account.
Provide Detailed Product Descriptions
The more valuable information shoppers find about products, the more likely they are to purchase them. The fact that a seller included these details is considered a good sign because they care and are knowledgeable enough to come up with great product descriptions.
Combined with customer reviews, great product descriptions can make a world of difference for shoppers who are undecided.
Include Advanced Customization
If appropriate, you should include advanced customization to give freedom to your customers. For instance, print-on-demand stores should allow shoppers to select any printing color, font, quality, and other metrics they want.
Give Flexible Shipping Options
Flexible shipping options are the last bit of advice in this article. It is necessary to provide suitable options for shoppers who might live overseas, for instance. International shipping can be expensive, but if you can find a logistics partner that can help you solve the issue, you will not have to worry about losing the international demographic of your business because they could not get the goods delivered to them.