Employee engagement is the emotional and physical dedication of the staff to the company and its mission. This approach is vital in businesses because it helps reduce organizational turnover rates, enhance work culture, establish meaningful work relationships, and increase profits. When employees are actively engaged in their employers’ operational and promotional efforts, they’re likely to feel optimistic about their duties.
Since employee engagement is essential to the overall success of companies, business owners must use internal social media (ISM). This modern marketing means they’ll use digital channels to enhance communication within the organization and nurture relationships with the employees and their co-workers. Businesses adopting this approach can make their staff feel excited to work on their tasks, making the operational processes run smoother.
Below are four digital marketing strategies to keep your employees engaged.
1. Welcome New Hires With A Video
Onboarding is a process handled by the human resources department to integrate new employees into the company. It includes activities that enable new hires to go through the initial orientation process and learn about the organization’s culture. When businesses welcome these workers into their commercial spaces to offer them a sense of belonging, making them want to engage with the company.
Since welcoming new hires is vital in improving active employee engagement, you must use this strategy to keep your staff engaged. To welcome new employees, you have to create content highlighting their new members’ names, images, job descriptions, and visual branding. Also, you should ask each of them to compose a short paragraph as to why they decided to join your team and share how their roles will contribute to the company’s success.
2. Highlight Your Top Performing Employees
Employees who gain the highest performance marks during a quarter are often the most reliable in their practical efforts within their jobs. These professionals are the type of staff that every company wishes to hire because having these workers within their organizations will ensure higher profitability. When companies show sufficient appreciation to these productive employees, they can encourage their co-workers to perform better and be more engaged.
Since acknowledging the efforts of top-performing employees can urge their colleagues to engage with the company, you should highlight the achievements of these workers. You must compose a mini-interview about their milestones and post it on your organization’s digital marketing campaigns like e-mail newsletters. Then, you can reuse this strategy by spotlighting them on social media platforms and merging them with the interview clip so they can use their images.
3. Organize A Contest On Social Media
A contest is a promotional initiative to encourage users to participate in activities to win rewards. This activity promotes healthy competition in the workplace by motivating employees to participate actively, which urges them to boost their efforts. During these events, companies can help them prepare their mind and body by activating their psychological senses to improve their performance.
Since promoting healthy competition within employees can boost employee engagement, you have to organize a contest on social media. For instance, you may run a remote game Customized Sales Target Bingo that features particular sales amounts, and players must accomplish it within a given period. Alternatively, you may consider choosing another contest like Revolving Victor’s Trophy so current winners will have the pride of receiving the prize and displaying them on various online channels.
4. Suggest Possible Hashtags And Share Links
A hashtag is a phrase or a single word that includes a hash sign before it. This element is widely used in digital applications and social media channels. When online users add hashtags to their content, they will likely reach out to a broader audience and contribute to the brand’s success.
Since hashtags can collectively expand an online business, employees will likely consider engaging with digital marketing campaigns. Therefore, you must suggest possible hashtags that will help your company attract more qualified leads and make your staff proud of being part of your promotional initiatives. To keep them engaged, you have to seek recommendations from them to make them feel valued as you take notes on their ideas.
After choosing the right hashtags for your campaigns, you also have to deliver instant share links on the advanced communication channel of your organization. To encourage them to click through the link, you must consider offering them special discounts on specific items or services to enable them to participate. These employee rewards may include cash incentives, free tickets to their favorite shows, and an extra day of paid leave.
Key Takeaway
As an employer, you should prioritize active employee engagement because it is crucial to the growth of your brand. Hence, you should consider following the four strategies mentioned above to engage your employees through digital marketing. Once you do so, you might be able to retain your new hires and top employees while creating an environment of participative staff.