You’ll need a strong digital marketing proposal whether you’re a digital marketing agency pitching to a client or an internal marketing team proposing something to your managers. Few things in business can get approved without a good proposal and that’s why your digital marketing proposal has to meet the necessary standard.
This document will not only communicate the scope of a project but will also need to convince stakeholders to back you up.
To make this process easier, keep reading. Below you’ll find essential tips to help you create a killer digital marketing proposal.
Find a Great Template
By using a good digital marketing proposal template, you improve your chances of landing new clients and guarantee that your team stays clear of too detailed and irrelevant responses. Because every word counts, you need to submit a proposal that will make your business proud.
To help yourself, find a good digital marketing proposal template to be your foundation for further success. This template covers important sections that you later fill out.
It needs to include:
- Appealing cover
- Overview and goals
- Scope of services
- Timeframe
- Case study
- Investment and pricing page
- Your team
- Contract
Provide Convincing Details
You must demonstrate how the services will benefit the client and what precise objectives your business will pursue. This is essentially the core of your sales process because it affects the customers.
Most digital agencies place a lot of emphasis on logistics. They consequently form a component of the problem. However, if you place a lot of emphasis on this information, it will limit your potential to have an impact on the client.
As a result, your digital marketing proposal will be similar to others that the prospect has received. Keep in mind that agencies who propose the same ideas are simple to replace, so make sure you include unique details in your proposal.
Focus on Their Goals and Challenges
You need to focus on your prospects’ goals and challenges in your proposal because you have a solution to their specific problems.
Discovering the primary business or marketing difficulties should be your major objective during your initial discussions. You cannot link your strategy, methods, and predicted results to ROI if you don’t know these factors.
In order to restate their existing position and lay the groundwork for your solutions, this part should clarify the objectives, plans, difficulties, and schedule that were previously mentioned.
If you are representing an agency and aiming to close a sale, you also need to cover the client’s motivations for making the change now and the cost to his company if they decide to say no.
Develop a Strategy That Will Yield the Desired Results
Depending on the kind of proposal you’re planning to make, you need to include this in the document. You can refer to it as the “Deliverables” section or the “Approach” section.
Here, you will describe the services that you offer in addition to outlining how you intend to solve their problems.
After your team has gained a deeper comprehension of the company, it is time to move on to the development of more specific strategies.
If this is for activities that will be based on a project, you need to describe the phases of the project, the duties of the customer, and the schedule for when the project will be finished.
In a business relationship that is based on a retainer, you should first describe the numerous initial tasks and then list the services that are delivered on a monthly basis.
It may be helpful to design a roadmap for the first six months of working with a new client if you have a procedure that you follow with all new clients. In this roadmap, you should include the various upsells as well as what is not included in the scope of the retainer.
Let Them Know How You Plan to Track Your Progress
Your proposal has to explain how you plan to measure success.
You might have a strong knowledge of the current state of the key stakeholders’ marketing priorities, depending on how in-depth your talks were during the qualification stage. As a result, you might want to include some benchmarking data, particularly if this is for a website relaunch or a lead generation campaign.
After that, you might want to emphasize the expected goals for the partnership and the timescale for achieving those goals.
Final Thoughts
Having a digital marketing proposal template to rely on is one of the best things you can do to make the creation of proposals less difficult over time. You should, however, also keep in mind all the other tips you have just seen to maximize your chances of success.
