Digital Marketing Career Advice and Insights

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Successfully marketing a brand and business requires a range of marketing types and techniques. Content marketing is one of the most important areas of marketing for any business to consider, and it has become especially popular as digital marketing has grown. Content marketing is a must for all kinds of businesses, helping to reach both consumers and other businesses. It includes a variety of different types of content and can be used...
Social media marketing is one of the types of marketing that has grown over the last few years. It's newer than some other types of digital marketing, with social media only really having taken off around 15 years ago. The social media sites that were popular then aren't the same as those that people use now. You would struggle to find a lot of people using Myspace now, whereas many use Facebook, Instagram or Snapchat. The use of social...
We exist in a new world. We live a life in which the power to know what each of us wants, and the best way to give that to us, is at an unprecedented stage. And whilst a lot of people find this scary, it also opens endless doors for ease, deeper engagement and success. What am I talking about? Well, digital marketing of course! What is digital marketing? That is a question which, despite being broad, full of triggers for...
There are many avenues that, when put together, make up marketing as an industry. There's print marketing, content marketing, and traditional marketing and then there is the one facet of marketing that stands out from the rest: digital marketing. Every business in the world knows the importance of a strong and effective marketing strategy, as well-executed marketing campaign can increase the demand for the product or service on offer....