Digital Marketing Career Advice and Insight

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Are you asking "How does PPC work?" In it's simplest terms, pay-per-click (PPC) advertising does just what it says. You pay for every click to your website.  And if your landing page is optimised for sales, you can earn revenue, which is hopefully more than your ad spend. In fact, for every $1 spent on Google, businesses earn $2 on average in revenue, per Google. That is the beauty of PPC. By earning more than you spend in...
The Internet has become one of the most useful tools that business owners can take advantage of. In fact, if you're an entrepreneur without an Internet presence, chances are that you're falling behind your competition . While having a company website and corresponding business profiles on social media is crucial, it won't mean anything if you can't get anyone to see them. That's where SEO comes into play. But, not everyone fully...
Are you looking for a job, or will you be in the near future? If you desire a job involving  media creation and management , you must have a digital portfolio. Prospective employers will expect it. They likely will ask for it in the early stages of the application process. This article will look at how to create a social media portfolio  -- in other words, a digital media portfolio that targets  social media roles...
Successfully marketing a brand and business requires a range of marketing types and techniques. Content marketing is one of the most important areas of marketing for any business to consider, and it has become especially popular as digital marketing has grown. Content marketing is a must for all kinds of businesses, helping to reach both consumers and other businesses. It includes a variety of different types of content and can be...
Social media marketing is one of the types of marketing that has grown over the last few years. It's newer than some other types of digital marketing, with social media only really having taken off around 15 years ago. The social media sites that were popular then aren't the same as those that people use now. You would struggle to find a lot of people using Myspace now, whereas many use Facebook, Instagram or Snapchat. The use of social...
We exist in a new world. We live a life in which the power to know what each of us wants, and the best way to give that to us, is at an unprecedented stage. And whilst a lot of people find this scary, it also opens endless doors for ease, deeper engagement and success. What am I talking about? Well, digital marketing of course! What is digital marketing? That is a question which, despite being broad, full of triggers for...
There are many avenues that, when put together, make up marketing as an industry. There's print marketing, content marketing, and traditional marketing and then there is the one facet of marketing that stands out from the rest: digital marketing. Every business in the world knows the importance of a strong and effective marketing strategy, as well-executed marketing campaign can increase the demand for the product or service on offer....