Digital Marketing Career Advice and Insights

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The internet has completely changed (and continues to change) the way that businesses and brands engage with their customers and the wider audience beyond them. New ways of sharing their story, of selling their services, and building a community has transformed the brand/consumer relationship. With a career in digital marketing, you may play a very direct role in that transformation. But why would you want a career in digital marketing...
One of the most challenging avenues of marketing is digital marketing. It’s an avenue that is continually evolving, and this evolution means that those who work in digital marketing are on a constant uphill climb to keep up with the necessary skills required. It's a challenging, creative and rewarding career path and not only will you be faced with opportunities that you never dreamed possible when you work in digital marketing ,...
Last year was massive in terms of search engine awareness in the public eye. Everyone knows Google of course - it’s a verb after all - but last year saw the monolithic company hit news front and centre. From privacy concerns to whether they are doing enough to show users reliable information, they suffered just about as much as Facebook. And that’s saying something. But regardless of all this, Google still demands the primary...
The career of the freelancer digital marketing is becoming more accessible and more attractive than ever before for a few reasons in particular. For one , nowadays it’s much easier to set up a working space wherever you want to. You can build a freelance business in your own home, in a co-working space, or even in your favourite café. Secondly , everyone needs digital marketing these days. Big or small , local or...
How to start a career in digital marketing is one of the most common search terms in the job-search field. Why is this important to you? Because you’ve probably searched it too, which means you’re in one of the most competitive, sought after industries available.   But don’t stress! We’ve put together an easy A-Z Definitive Guide for how to start a career in digital marketing , and it’s right here!...
One of the fastest growing employment sectors in the UK is digital marketing. Almost every business nowadays has an online presence. Helping them make the most of this and attract more customers is a big part of the job of a digital marketer. It’s a great area of employment to find yourself involved in and there are many opportunities out there right now. Whether you’re looking to transfer from another sector or boost your...
A lot of the discourse around succeeding in your career - particularly in digital marketing - is based on what we call Hard Skills. That is, you need to have qualifications and certificates. You need to be able to code, you need to be able to read analytics and data, and you need to know the latest software every company is using. But what about Soft Skills for Digital Marketers ? Those intangibles that companies look for in future...
Whether you’re fresh to the scene or you’ve had some experience in marketing, transitioning to a digital marketing career is a wise move. It’s an industry that is taking over the marketing world, with plenty of room for growth. However, it’s also a competitive industry that requires continual skill improvement to find your place. More working people are taking the time they need every week to engage in...
There’s a digital skills gap in the UK and it could get worse during the next year or so because of Brexit. That’s according to some experts , at least, and they say it could cost the UK more than £300 billion in lost revenue as well as leave around 3 million vacancies left unfilled by the end of the next decade. While this is quite a worrying time for the digital industry, if marketing is a sector that you’d like...
Is there anything more important than your cover letter and CV when it comes to landing an interview? Maybe not. Your qualifications are critical, of course, but your CV can mitigate problems in that field if it’s done correctly. So to help you kickstart your Digital Marketing career , we’ve put together a helpful guide on how to set yourself up for the perfect digital marketing CV, taking tips from professionals across the...
Kicking off a career in digital marketing can be both daunting and difficult, but there are a number of ways you can make it a smoother transition - whether you’re fresh out of school or uni, or trying to make a change from the 9-5 job you hate. We’ve put together a helpful list of 10 steps you can take to make sure you kick off your digital marketing career in style.   Personal projects This is...
Marketing is a field that just keeps on keeping on. It ebbs and flows in terms of what employers expect of the team, and what the wider populace thinks is the main part of your job, but the consistent aspect is that marketing enables businesses to thrive. The way you connect your business with current customers and future leads is arguably as important or more so to the business as the product or service itself. So why should you work...