Digital Marketing

The Best Digital Marketing Podcasts to Add to Your Playlist

Discover the top-rated digital marketing podcasts for insights, updates, and informative news to stay at the forefront of new trends.

Listening to a digital marketing podcast is a great way to while away your commute or listen to knowledgeable, credible speakers discussing topics that matter – without any more effort than pressing play and popping in your headphones.

Our shortlist looks at the 10 best podcasts for digital marketing professionals.

The beauty of a podcast is that you can access a whole host of ideas and opinions from thought leaders and disruptors in the digital marketing world without being tied to an expensive subscription. You can even switch between podcasts as often as you wish to get a well-rounded view of everything that’s happening in the digital marketing world.

As marketers, we focus on remaining up to speed with the latest innovations, the newest consumer trends, and the most recent algorithmic updates, making a podcast (or two or three!) a perfect resource to remain updated.

Without further ado, we’ll run through our favorite digital marketing podcast recommendations in no particular order and explain what you can expect from each.

1. Online Marketing Made Easy

Online Marketing Made Easy Podcast hosted by Amy Porterfield

Hosted by business pro and entrepreneur Amy Porterfield, this podcast is great for digital marketers looking for clear, no-nonsense explainers and practical advice to help them grow a business presence or combine social media and email marketing to generate fantastic results.

The tagline is all about transforming inspiration into tangible action, and you’ll find episodes that look at specific subjects, such as creating a valuable email contact list, using webinars to establish credibility and engage with target audiences, and boosting your sales conversions.

Guests include digital marketing experts with content relevant to both B2C and B2B digital marketers, with strategic plans you can take away with you to test and trial.

2. Marketing School

Marketing School podcast hosted by SEO legend Neil Patel and with Eric Siu

This daily podcast is hosted by SEO legend Neil Patel, along with Eric Siu, Chairman of Single Grain – it’s a short, easy listen lasting just ten minutes that shares useful tips, tricks, and advice, primarily based around organic reach.

Episodes cover a wide spectrum of subjects from up-and-coming trends to SEO strategies for companies at variable stages in their growth, and deep dive chats about individual social media platforms and how to get ahead.

Relevant to both digital marketing experts and beginners just starting their careers, the knowledge and insights the hosts offer are worth investing a short amount of time in.

  • Available on: Google Podcasts, Spotify, Apple Podcasts, SoundCloud, YouTube, and Stitcher.
  • Average episode duration: four to ten minutes.
  • Web page: https://marketingschool.io/

3. The Digital Marketing Podcast

The Digital Marketing Podcast at Target Internet hosted by Daniel Rowles, Ciaran Rodgers and Louise Crossley

With hosts Daniel Rowles, Ciaran Rodgers and Louise Crossley, The Digital Marketing Podcast, at Target Internet, has a library of hundreds of episodes, where you can browse topics and subjects and pick the most relevant broadcasts to listen to.

Episodes range from targeted coverage of areas such as defining a leadership strategy to help digital marketing campaigns succeed to news and trends, and interviews with sector-leading experts who share their thoughts and tips.

Most episodes are less than half an hour long. They are primarily aimed at digital marketing content creators, businesses operating in the e-commerce space, and marketers interested to hear debates and opinions.

4. Social Media Marketing Podcast

Social Media Marketing Podcast hosted by Michael Stelzner at Social Media Examiner

Ideal for marketers concentrating their efforts on social media marketing, this podcast is hosted by Michael Stelzner, who you may have heard of from Social Media Examiner. He offers interviews and chats with various guests, all authorities in social media marketing, as well as discussing strategies and ideas to help with business growth.

Aimed at entrepreneurs and business owners alongside social media marketers, this is an all-around resource to understand how social media works and is evolving and how it can play an important part in strategic digital marketing.

First launched in 2012, this is one of the original shows and has a huge back catalog of episodes, with a new edition made available once weekly.

5. Adweek Metaverse Marketing Podcast

Adweek Metaverse Marketing Podcast

Often considered the expert in all things metaverse, the host of this audio show, Cathy Hackl, is well known as the Chief Metaverse Officer and CEO of the Futures Intelligence Group, specializing in advertising and doing business within the metaverse.

A relatively new series, Adweek Metaverse Marketing has been around for about two years. In that short period, it has regularly been named one of the best five podcasts for digital marketers and businesspeople confused about what the metaverse means to them.

This podcast is great for anybody unsure what the metaverse is, how it slots into the digital marketing ecosystem, and the opportunities it brings for consumer engagement and forward-thinking marketing.

6. Agents of Change

Agents of Change podcast Hosted by Rich Brooks

Agents of Change is a great choice if you love a podcast that follows a familiar format but invites guests onto the show every week. It features a variety of speakers, concentrating on topics like SEO, creating videos that go viral, and converting marketing into revenues.

Hosted by Rich Brooks, founder of the internet marketing firm and web design agency Flyte New Media, this podcast is perfect for marketers who want to develop a well-rounded knowledge base and stay up to speed with everything new as it emerges.

The caliber of the guests means that there are often invaluable tips to be gained, covering all perspectives and opinions.

7. Akimbo

Akimbo podcast hosted by Seth Godin

As the fun name might imply, Akimbo is a relatable, user-friendly podcast where you don’t need to grasp all the terminology and acronyms to extract real value. Based on his well-known blogs about marketing, Seth Godin hosts this weekly podcast.

Drawing on expertise as a business professional and best-seller with the New York Times, Godin shares all sorts of information, case studies, and real-world experiences while phrasing topics in a straightforward manner.

While intended for business owners, the podcast material remains relevant to digital marketers and can provide a good grasp of the biggest challenges and issues today’s business owners – and their clients – are facing.

8. The Search Engine Journal Show Podcast

Search Engine Journal show podcast hosted by founder Loren Baker

Search Engine Journal founder Loren Baker hosts this biweekly podcast show. It covers much of the same content included within the site’s written posts – in an accessible format and available online for any time listening.

Topics include paid search marketing, organic SEO strategy, and email and content marketing to achieve better search engine rankings. There are also guests who chat with the host and discuss their own expertise and best practice tips.

Each podcast differs, with some designed for digital marketing professionals and others more suited to beginners, business owners, and those interested in learning more about the inner workings of search engine rankings.

9. Social Pros Podcast

Social Pros Podcast, at Convince and Convert, by Hosts Daniel Lemin, Anna Hrach, and Erika Lovegreen

Having won several accolades, including best audio series and podcast from the Content Marketing Awards, the Social Pros Podcast has three hosts who talk about everything related to strategic social media marketing and how a brand can stand out in a busy sector.

Hosts Daniel Lemin, Anna Hrach, and Erika Lovegreen talk about how social media advertising techniques compare and how to utilize social media to engage with an audience and improve brand awareness.

Guests are invited to the show in an interview-style format, exploring actionable advice and how to ensure social media marketing campaigns are measurable and effective.

10. Paid Search Podcast

Paid Search Podcast hosted by Jason Rothman and Chris Schaeffer

Our final digital marketing podcast is hosted by Jason Rothman and Chris Schaeffer, focusing on Google Ads and achieving high returns on investment in paid-for SEO promotions.

Looking at algorithms and updates deployed by the major search engines, primarily Google, and techniques that have proven to help businesses gain a higher ranking on the search engine results page, all the topics are centered around paid traffic optimization.

Popular with PPC specialists, digital marketers, and marketing agents, the hosts post the podcast alongside a video version once per week.

The Benefits of Listening to Digital Marketing Podcasts

All the podcasts featured here are hosted by credible, established experts in digital marketing, many with guests and speakers who can provide a wide range of ideas, viewpoints, and perceptions to help with anything from generating social media marketing returns to gaining more organic views and creating a marketing strategy.

As a free educational resource, listening to professional podcasts is a great way to remain updated with changes as they are announced and ensure you have a baseline knowledge to inform your digital marketing work or to demonstrate your expertise in an interview setting.

Lauren Edwards-Fowle

Lauren is a copywriter and content writer at Digital Marketing Jobs Board, specialising in digital marketing for business and all things finance, having been a logistics MD and practice accountant before moving into digital! She loves to break down complex topics to make information accessible and produce content that is fun, entertaining, and genuinely useful, capturing data, stats, and trends and translating them into real-world terminology. As a writer, parent and crossfitter, Lauren's most treasured asset is free time, where you'll find her on the beach or walking her dogs to make the most of the fresh air.

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