Do you believe music brings people together? Want to contribute helping fill the world with music and developing generations of new musicians? Then we have a position for you.
The Manager of SEO & Content Marketing is responsible for the strategy, execution and performance of content marketing and search traffic for Music & Arts and Woodwind Brasswind to drive new customer acquisition and engagement. You also enjoy building, growing and managing teams that deliver on business objectives.
RESPONSIBILITIES/DUTIES
SEO:
- Develop and champion winning SEO strategies and tactics to drive growth of organic search traffic.
- Collaborate with internal and external teams to ensure content development is in line with SEO best practices. Identify important pages/products to prioritize with high business value based on market research.
- Oversee and manage onsite and offsite SEO resources including external marketing partners. Work closely with these partners to complete copy writing, link building, and keyword monitoring objectives in a timely manner.
- Identify and manage execution of technical SEO tactics incl. documentation, and submission of tickets addressing enhancements and bugs. Directly make changes to the site, including meta information, content, internal linking and more.
- Measure and report on SEO performance weekly, including referrals, link popularity, rankings, traffic and conversion using tools such as Omniture, Google Analytics, SEOMoz, SEMRush, Majestic, Conductor, and RankHound.
Content Marketing:
- Develop and evangelize the overarching content marketing strategy.
- Lead and direct team that produces content to support all phases of the customer journey including blog posts, landing pages, videos, email marketing, reporting, and presentations.
- Ensure proper prioritization of the editorial calendar based on customer and business priorities.
- Work closely with e-commerce, merchandising and marketing team members to ensure content meets high quality standards, is engaging and crafted to effectively communicate our company’s message on each respective channel.
Both:
- Track effectiveness and report progress to key stakeholders.
- Provide training and education as needed to others in the organization on issues important to content marketing, social media and SEO. Keep up with trends and best practices.
- Additional duties as assigned.
About Music & Arts
Music & Arts embodies the world of creativity and music by encouraging our teammates to find their own individual sound. We strive to create lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.
The first Music & Arts was located in a small house in Bethesda, MD and run by founder Benjamin O’Brien. When Music & Arts opened its doors in 1952, we offered printed music, music lessons, dance lessons, and art supplies. Ben decided shortly after opening his business that he wanted to focus on music to better serve his customers — a decision that remains intact to this day.
Since the 1990’s, Music & Arts has expanded nationwide through organic growth and a series of acquisitions and mergers with other music dealers. In 2005, Music & Arts joined forces with American Music to become the largest band and orchestra instrument retailer in the United States. Based in Frederick, MD, Music & Arts is now part of the Guitar Center enterprise and comprises 225+ retail stores, 200+ educational representatives, and 250+ affiliate locations.
Skills, Experience and Education:
Minimum Requirements:
- Bachelor’s Degree (or 4 years of equivalent work experience), preferably in Business, Marketing, or related field.
- 2 years of leadership experience managing a team
- 6 years of relevant digital marketing experience (in addition to degree or years of previous experience), preferably with experience in managing multiple brand web sites, HTML, CSS, JavaScript, copywriting, Adobe Marketing Suite, Google Search Console, large site architecture, redirect management, keyword research, SERP analysis, vendor management and website administration.
- 5 years of experience working with CMS, building/administering content in multiple CMS environments.
- 5 years of experience with website analysis using tools such as Google Analytics, Adobe Analytics, etc.
- 2 years of experience in Search Engine Optimization (SEO).
- Skilled knowledge of search ranking factors and critical updates.
- Intermediate knowledge of PPC methodologies, with the ability to optimize data gathered from both organic and paid sources.
Love this gig and want to apply?
Send your resume and cover letter today along with salary expectations!
Music & Arts is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐ related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling 1‐818-735-8800 ext. 2862 or by sending an email to recruiting@guitarcenter.com.