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Content Marketer

  • Job Reference:4760663
  • Date Posted:
  • Recruiter:Cloudflare
  • Location:Austin, TX
  • Workplace:Remote (US)
  • Specialism:Content / SEO
  • Job Type: Full Time
  • Applications have closed

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

About Cloudflare

Cloudflare is on a mission to help build a better Internet. Cloudflare’s network protects and accelerates anything connected to the Internet without adding hardware, installing software, or changing a line of code. Applications and corporate networks powered by Cloudflare have all web traffic routed through its own intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was recognized by the World Economic Forum as a Technology Pioneer and named to Entrepreneur Magazine’s Top Company Cultures list.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

About the Content Marketing & SEO Team

We focus on two frequently overlapping buckets of work: writing content for targeted marketing and sales campaigns, and writing/optimizing pages on Cloudflare.com to rank highly in organic search results. We’re a flexible, multi-faceted team with experience in writing, editing, project management, web strategy and production, and technical and on-page SEO,

This role’s responsibilities include:

  • Brainstorming new content ideas via online research, SEO keyword analysis, market research, competitor analysis, and other methods
  • Writing that content — including both long-form copy like blogs, white papers, and video scripts; and short-form content like ad copy, social copy, and emails
  • Guiding that content through the review and approvals process
  • Giving visual guidance and feedback to Cloudflare’s design team during the content layout process
  • Building and editing pages on Cloudflare.com
  • Editing content written by other team members

The ideal candidate is:

  • Someone with 3+ years’ full-time experience in a professional writing or content marketing role. Prior cybersecurity experience is nice to have, but we’re interested in any candidate with experience at a business-to-business company selling complex/highly technical products.
  • A strategic marketer, with a history of creating compelling long- and short-form content aligning to specific channels, personas, and business needs
  • An excellent writer, with a demonstrable knack for clear, concise, persuasive communication
  • A thoughtful editor, with an eye for detail and a commitment to prioritizing the most impactful messages
  • A persistent researcher, with a proven ability to quickly grasp complex topics
  • A determined project manager, who can drive content projects through fast turnarounds and multiple review rounds
  • Sincerely interested in the deep technical details of how the Internet works — and healthily skeptical about buzzwords, jargon, and flimsy business logic
  • Experience with content management systems (e.g. Contentful, WordPress, Drupal) and/or keyword research tools (e.g. Conductor, Semrush) is nice, but not a requirement

Please provide:

  • Resume
  • A brief (1 page or less) cover letter answering the question “What interests you about Cloudflare?”

Compensation

Compensation may be adjusted depending on work location.

  • For Colorado-based hires: Estimated annual salary of $97,000- $119,000.
  • For New York City-based hires: Estimated annual salary of $113,000 – $139,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

  • Medical/Rx Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Accounts
  • Commuter Spending Accounts
  • Fertility & Family Forming Benefits
  • On-demand mental health support and Employee Assistance Program
  • Global Travel Medical Insurance

Financial Benefits

  • Short and Long Term Disability Insurance
  • Life & Accident Insurance
  • 401(k) Retirement Savings Plan
  • Employee Stock Participation Plan

Time Off

  • Flexible paid time off covering vacation and sick leave
  • Leave programs, including parental, pregnancy health, medical, and bereavement leave